SEO Analyst: Data-Driven Growth & Reporting

Fisher Investments; City Of London; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Top-tier medical and dental plans

28 days annual leave + 3 purchasable

Fertility/family-forming benefit

Pension plan with company match

Gym subsidy

Employee assistance program

Hybrid work option

Job summary

Fisher Investments Europe is seeking an SEO Analyst to support our reputation management strategy and drive performance across major search channels. This role involves reviewing content for alignment, producing performance reports, collecting data on FI and competitors’ websites, and proposing refinements based on metrics.

You will work onsite in a team-based environment, mentoring juniors and coordinating with the LCCD group.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• At least 3 years of digital organic marketing or PR experience.
• Highly developed qualitative and/or quantitative skills.
• Ability to analyze various situations and develop creative solutions.
• Excellent verbal and written communication skills.
• High level of attention to detail.
• Ability to adapt to changes in a fast paced, team environment.
• Ability to prioritize workload and manage time across various tasks.
• Proficient in Microsoft Office software.
• Proficient with web technologies such as HTML, CSS, JavaScript preferred.
• Proficient with SEO analysis tools such as Screaming Frog, AHREFs, SEMRush, Moz, etc. preferred.
• Knowledge of website content and coding guidelines as provided by search engines with significant market share preferred.

Responsibilities

• Manages a program to ensure the elements are completely and efficiently meeting the business requirements
• Manages all phases of various projects from envisioning through deployment
• Reports on project and program performance to the Legal, Compliance, Communications and Data Protection (LCCD) group and other management
• Identifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the department
• Coaches, mentors, and motivates junior team members
• Works onsite, under direct supervision, in a team-based and open office environment
• Perform keyword research and competitive analysis
• Prepare dashboards and regular reporting for management
• Coordinate off-page activities like influencer outreach
• Monitor and evaluate search results and performance across the major search channels
• Develops new reports for senior LCCD management
• Maintains specific documentation related to the firm’s SEO activities including, but not limited to, policies & procedures, test results, and project plans
• Communicates project updates and outcome to stakeholders outside the Reputation Team

Skills

Digital marketing

Public relations

Qualitative analysis

Quantitative analysis

Verbal communication

Written communication

Attention to detail

Education

Bachelor’s degree

3+ years of relevant experience

Tools

Screaming Frog

Ahrefs

SEMrush

Moz

HTML/CSS/JavaScript

Job description

Fisher Investments Europe is seeking an SEO Analyst to support our reputation management strategy and drive performance across major search channels. This role involves reviewing content for alignment, producing performance reports, collecting data on FI and competitors’ websites, and proposing refinements based on metrics.

You will work onsite in a team-based environment, mentoring juniors and coordinating with the LCCD group.