SEO Executive

Visualsoft | Shopify Platinum Partner | Unified Retail Agency; Newcastle upon Tyne; Hybrid; GBP 25,000 - 36,000; Full time

Benefits offered by this job

Unlimited holidays

Hybrid working

MacBook

Pension scheme

Cycle to work

EV Car scheme

Training & development

Employee assistance

Job summary

Visualsoft in the United Kingdom is seeking an SEO Executive to support Senior Account Directors by executing technical, strategic, and PR tasks to drive client performance across SEO strategy and Digital PR.

You will audit, research, implement on-site changes, outreach to journalists, build media lists, create assets, and track coverage while also participating in training and progression towards an Account Director role.

Qualifications

• Agency experience in an SEO or digital marketing role, ideally within an agency environment.
• Understanding of SEO fundamentals and how the channel works across tools and principles.
• Experience with Digital PR, building media lists, writing pitch emails, and understanding what makes a story newsworthy.

Responsibilities

• Auditing & Analysis: conduct technical audits, content audits, backlink profiles and other audits as briefed by the Account Directors.
• Keyword Research: perform in-depth keyword research and competitor gap analysis.
• Implementation: take ownership of on-site changes across client CMS platforms and optimise metadata.
• Quality Control: perform checks on all deliverables before passing to the Account Director.
• Outreach: execute PR campaigns by contacting journalists, bloggers, and editors.
• Media Relations: build and maintain targeted media lists and monitor opportunities.
• Asset Creation: support the creation of press releases and campaign assets.
• Coverage Tracking: monitor and record all secured coverage and report metrics.
• Performance Reporting: pull data from GA4, Search Console, and rank tracking tools for client meetings.
• Ad-Hoc Analysis: respond to quick data requests to support strategy pivots.
• Holistic Learning: participate in training across Strategy, Content, Tech, and PR.
• Career Development: work towards PDP focusing on soft skills and strategic thinking.

Skills

SEO fundamentals

Agency experience

Digital PR

Outreach

Tools

Ahrefs

Semrush

GA4

Google Search Console

Screaming Frog

Job description

Requirements

Essential

As an SEO Executive, you are the delivery role of your POD. Your role is to support the Senior Account Directors and Account Directors by executing the technical, strategic, and PR tasks required to drive client performance.

You are an executor, someone who takes a brief from a strategist and turns it into action. You will work across two key disciplines: SEO Strategy (audits, research, and on-site implementation) and Digital PR (media list building, outreach, and coverage tracking). The role may also include elements of Content and Tech but as those disciplines have dedicated functions it will be minimal, enough to grow your knowledge and expose you but not a core part of the role.

While this is a non-client facing role focused on execution, it is designed as a clear pathway for career progression. We will provide full training to give you a holistic understanding of the wider SEO mix. Our ambition is for you to grow into an Account Director role where you will eventually manage your own portfolio and lead client strategy.

Duties & Responsibilities

SEO Strategy & Execution

Auditing & Analysis: Conduct detailed technical audits, content audits, backlink profiles and other audits as briefed by the Account Directors. You will compile the raw data and initial findings for the AD to use.

Keyword Research: Perform in-depth keyword research and competitor gap analysis to identify new opportunities for our clients.

Implementation: Take ownership of on-site changes. This includes uploading content to client CMS platforms (e.g. WordPress, Shopify, Magento), optimising meta data, fixing broken links, and implementing internal linking strategies.

Quality Control: Conduct meaningful checks on all deliverables to ensure they meet the agency's high standards before they are passed to the Account Director.

Digital PR Delivery

Outreach: Execute PR campaigns by conducting outreach to journalists, bloggers, and editors. You will be the person sending the emails and pitching the stories.

Media Relations: Build and maintain targeted media lists using our PR database tools. Monitor proactive opportunities (e.g. #journorequest) and flag relevant queries to the POD.

Asset Creation: Support the creation of press releases and campaign assets, ensuring they are formatted correctly and ready for distribution.

Coverage Tracking: Monitor and record all secured coverage, ensuring that links are live and metrics are accurately reported in our system.

Reporting & Data

Performance Reporting: Compile data reports for the POD. You will pull data from GA4, Search Console, and rank tracking tools to provide the Account Directors with the stats they need for client meetings or strategic planning.

Ad-Hoc Analysis: Respond to quick-turnaround data requests from the POD to support strategy pivots or answer specific client queries.

Training & Progression

Holistic Learning: Actively participate in training sessions across all pillars (Strategy, Content, Tech, and PR). We want you to understand how the entire SEO machine works, not just your specific tasks.

Career Development: Work with your Line Manager to build a Personal Development Plan (PDP) focused on the soft skills and strategic thinking required to become an Account Director.

Requirements

Essential

• Agency Experience: in an SEO or Digital Marketing role, ideally within an agency environment
• Digital Marketing Competence: An understanding of SEO fundamentals (what it is, why it's needed, how it's done). You know your way around the channel, many of the tools and the principles of SEO
• PR Fundamentals: Experience with the basics of Digital PR, building media lists, writing pitch emails, and understanding what makes a story "newsworthy"

Desirable

• Tool Proficiency: Competent user of core industry tools such as Ahrefs, Semrush, Google Analytics (GA4), Google Search Console, and Screaming Frog.Basic knowledge of HTML/CSS
• CMS Skills: Experience using standard Content Management Systems (WordPress, Shopify, etc) to upload content and make basic changes
• Technical SEO: An understanding of the impact of technical SEO on a website's performance and how it might be impacted by negative technical SEO

Benefits

• Unlimited paid holidays - yes, that's not a typo!
• Hybrid working
• Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
• Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
• A high-performance MacBook
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Pension scheme to help you save for the future
• Cycle to work scheme
• EV Car scheme - your choice of The Electric Car Scheme or Octopus
• Discounts across our brands
• Training & development

Our Values

We champion our clients

We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.

We are one team

We believe in the power of collaboration - within our teams and with our clients. Together, there's nothing we can't achieve.

We create change

The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead.

We Care About What Matters

We are committed to making the world a little brighter and doing what's best for our people, our community, and our planet.

A little formality... by applying, you implicitly consent to us processing your personal data for review for this vacancy only.

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective.

We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.