Senior Yield Analyst - 12 month contract London, GBR Posted today

Bloomberg L.P.; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is looking for a Yield Analyst to join their dynamic team. In this role, you will enhance advertising inventory across multiple media platforms, ensuring effective monetization through data-driven strategies. Collaborating closely with Sales, Planning, and Ad Operations, you will analyze trends, recommend pricing adjustments, and manage the rate card process. This position offers a unique opportunity to work in a fast-paced environment where your insights will directly influence business performance and drive revenue growth. If you thrive on data and enjoy working in a collaborative atmosphere, this role is perfect for you.

Qualifications

• 5+ years of experience in Digital ad sales across various media.
• Strong analytical background with proficiency in Microsoft Excel.

Responsibilities

• Serve as main contact for Sales and Ad Operations teams on pricing and inventory.
• Identify inventory trends and develop quantitative analyses to optimize revenue.

Skills

Digital ad sales

Data analysis

Microsoft Excel

Communication skills

Mathematical skills

Education

Bachelor’s degree or degree-equivalent qualifications

Tools

Google Ad Manager

Operative

Yield Analytics

Job description

The energy of a newsroom, the pace of a trading floor, the buzz of a recent tech breakthrough; we work hard, and we work fast - while keeping up the quality and accuracy we're known for. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We bring out the best in each other through collaboration. Through our countless volunteer projects, we also help network with the communities around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

What's the role: At Bloomberg Media we are committed to providing extraordinary support to our business partners by providing insight on business performance, financial oversight and thought leadership. We’re seeking a Yield Analyst to join Bloomberg Media Global Yield Team. You will work across all of our media assets including Digital, TV, Social, Audio, and Print. You’ll be responsible for enhancing our inventory to ensure we are properly and effectively monetizing our advertising assets through data-driven strategic analyses, while having the ability to effectively translate and adjust to sales and operational needs.

We’ll Trust You To

• Serve as a main point of contact for Sales, Planning, and Ad Operations teams to approve pricing and inventory across multiple mediums and buying methodologies including Digital, Linear, Social, Programmatic.
• Be fully engaged and fluent in the inventory, pricing and revenue data to clearly translate that data to many different groups; and quick to understand the story within the data to take action.
• Identify inventory trends and develop quantitative analysis and models as needed to expose inventory risks and revenue opportunities.
• Have a comprehensive understanding of marketplace nuances and signals to recommend pricing and inventory adjustments to balance effective yield and advertiser performance.
• Own the rate card process and structure for multiple mediums and propose changes based on data and marketplace feedback.
• Provide recommendations to enhance current systems and tools to more effectively manage pricing and inventory.

You’ll Need To Have

• A minimum of 5 years of experience within Digital ad sales including Display/Video, OTT/CTV, Linear TV, Print, Social and Audio/Podcasting.
• Work experience in advertising, media or finance with a strong background in either Digital or TV in a global organization.
• Experience in using Microsoft Excel to process large amounts of raw data, specifically with power pivot and power query functions.
• Bachelor’s degree or degree-equivalent qualifications.
• Fluency in both written and spoken English.
• Data-driven with strong mathematical and analytical background.
• An ability to extract and manipulate a variety of data for all groups across the organization.
• High attention to detail and comfort with large amounts of raw data.
• Demonstrated continuous career growth within an organisation.

We'd Love To See

• Knowledge of Google Ad Manager (GAM), Operative and Yield Analytics a plus.
• Strong communication skills – oral, written, interpersonal.
• Ability to multitask and work with multiple teams.
• Excellent organizational and project-management skills.

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.

Bloomberg is a disability inclusive employer. Please let us know if you require any reasonable adjustments to be made for the recruitment process. If you would prefer to discuss this confidentially, please email [e-mail]