Senior Writer (Parenting & Lifestyle)

Netmums; London; Hybrid; GBP 28,000 - 30,000; Full time

Job summary

Netmums is seeking a Senior Writer to join their editorial team, focusing on parenting and lifestyle content. The role involves producing engaging stories, curating newsletters, and leveraging SEO strategies to reach a broad audience of UK parents. This hybrid position offers a dynamic work environment and the opportunity to make a significant impact in the parenting community.

Benefits

Company pension

Healthcare

Benefits

Qualifications

• Published experience as a digital content writer or journalist.
• Understanding of SEO, Google Discover, and social referral best practices.
• A passion for parenting and lifestyle topics.

Responsibilities

• Writing daily trending news stories and features.
• Curating and sending the daily news newsletter.
• Creating push notifications to drive website traffic.

Skills

Digital writing

SEO

Story pitching

Content curation

Social media engagement

Tools

Wordpress

Canva

Job description

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Netmums is hiring! Senior Writer (Parenting & Lifestyle)

Hybrid | London W1 office & remote working

Join Netmums – The Parenting Community you can trust

Are you a fast and fabulous digital writer with a nose for need-to-know news and a love of all things parenting? Netmums – the parenting platform trusted by millions – is on the lookout for a brilliant Senior Writer to join our editorial team.

You’ll play a key role in producing high-quality, shareable and SEO-optimised content across multiple channels – from online and newsletter to social and push notifications. You’ll spot trending topics before they hit mainstream and write compelling stories that inform, support and inspire our audience of UK parents.

About the role:

Reporting to our Head of News, you’ll write daily trending news stories, features, interviews and advice-led content designed to fly on Google Discover, fire up social media and land right in inboxes via our daily newsletter. You’ll be part of a fun, creative and fast-paced team that cares deeply about our audience – and about making parenting just that little bit easier.

Your Day-to-Day will Include:

• Writing clickable, informative and accurate stories that resonate with UK parents
• Pitching ideas inspired by stories on Instagram, TikTok and beyond – with an eye on parenting trends and celeb mums and dads
• Curating and sending our daily news newsletter
• Creating push notifications to drive website traffic
• Using SEO and audience data to shape content that performs
• Sourcing imagery (Canva) and liaising with a strong network of PRs and experts for quotes and reviews

You’ll need:

• Published experience as a digital content writer or journalist
• A passion for parenting, lifestyle or family-focused topics
• Great instinct for a story
• Understanding of SEO, Google Discover and social referral best practice
• Knowledge of Wordpress and Canva (you’ll need skills and a can-do attitude when it comes to resizing an image)
• A calm, proactive and positive mindset – we work fast, support each other and have fun doing it

Why Netmums?

For 25 years, Netmums has been the go-to trusted community for UK parents. We’re inclusive, supportive, and committed to providing expert-led, non-judgemental content – and we’re proud to run the UK’s only free 24/7 Parent Supporter Service and Drop-in Clinic. Our social reach is huge, our podcasts are flying, and we genuinely care about making parents’ family lives easier.

Who You’ll Be Working With:

You’ll be part of our talented Content team, but also collaborate with our brilliant commercial, product, and social teams. We're hybrid – part remote, part in our central London office – and we believe in work & life balance that works for parents too.

Ready to make your mark on a brand parents love and trust?

Pop your CV, a couple of writing samples and a short letter telling us why you’d be perfect for the role to [e-mail] closing date Friday 6 June. Only successful applicants will be contacted.

No headhunters please.

Salary up to £30k based on experience, plus company pension, healthcare and benefits.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Technology, Information and Internet

Referrals increase your chances of interviewing at Netmums by 2x

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