Senior Web Trading and Merchandise Manager - 12 months Contract

DFS; United Kingdom; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading sofa retailer in the United Kingdom is seeking a Senior Web Trading and Merchandise Manager to drive online sales and manage merchandising processes. The role involves analysis, team leadership, and performance improvement strategies using tools like GA4 and Power BI. This hybrid position requires strong analytical and commercial skills with a focus on customer experience. Join a dynamic team committed to design and sustainability.

Benefits

Bonuses

Employee discounts

Wellbeing perks

Pension schemes

Qualifications

• Proven ability to lead teams and communicate effectively.
• Strong analytical skills and understanding of trading performance.
• Knowledge of product setup processes and systems.
• Ability to build relationships and foster teamwork.
• Dedicated to delivering excellent customer experiences.

Responsibilities

• Lead initiatives to enhance online sales.
• Use analytics to evaluate product performance.
• Work with the team to resolve issues affecting product performance.
• Develop cross-sell and upsell strategies.
• Provide insights on trading trends.
• Manage promotional and new product launches.

Skills

Leadership & Communication

Analytical Skills

Commercial Skills

Teamwork

Customer Focus

Tools

GA4

Power BI

Content Square

Job description

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Senior Web Trading and Merchandise Manager - 12 months Contract

Client: DFS

Location: United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 0985b2c321e4

Job Views: 8

Posted: 12.08.2025

Expiry Date: 26.09.2025

Job Description:

Your new role

As the Senior Web Trading and Merchandising Manager for our DFS brand, you will be responsible for the sales performance and merchandising of products across the DFS website. You will lead the launch process, set web merchandising standards, and drive trading performance across sales, conversion, margin, and AOV metrics. This role involves leading and developing your team, building new processes, and fostering relationships. Strong analytical and commercial skills are essential.

This is a hybrid role, with 3 days in Doncaster office and 2 days remote. We are open to discussions about flexibility.

What you'll be doing

• Drive Sales Performance: Lead initiatives to enhance online sales.
• Tactical Trading Management: Use analytics to evaluate product performance, prioritizing top-converting items, balancing online and in-store sales.
• Performance Improvement: Work with the team to identify and resolve issues affecting product performance, implementing solutions.
• Cross-Sell and Upsell Strategy: Develop plans to increase AOV and Items Per Order across all channels.
• Performance Reporting: Provide insights on trading trends using tools like GA4, Power BI, and Content Square.
• Campaign Management: Manage promotional and new product launches, ensuring proper setup.

Customer Journey

• A/B Testing Management: Oversee testing plans and identify customer experience improvements.
• Conversion Rate Optimization: Implement strategies to improve conversion rates.
• Competitive Analysis: Conduct weekly competitor reviews for actionable insights.

Relationship Building

• Collaborate with Digital Marketing on campaigns, landing pages, SEO.
• Coordinate with Buying and Merchandising teams on product launches and campaigns.
• Align with Online Team on IT and trading plans.
• Lead the Web Trade and Merchandising team.

The role is for you if...

Leadership & Communication: Proven ability to lead teams and communicate effectively.

Analytical & Commercial Skills: Strong analytical skills and understanding of trading performance.

Product Setup Experience: Knowledge of product setup processes and systems.

Team Player: Ability to build relationships and foster teamwork.

Customer Focus: Dedicated to delivering excellent customer experiences.

About DFS

We are DFS, Sofology, and The Sofa Delivery Company—brands committed to great design, comfort, affordability, and sustainability. We support our employees' growth and offer various benefits, including bonuses, discounts, wellbeing perks, pension schemes, and more.

Everyone Welcome

We value diversity and inclusion, supporting communities and fostering a welcoming workplace. We encourage applications from all backgrounds, even if your experience doesn't match every requirement.