Senior Web Experience Manager

Deel; United Kingdom; Remote; GBP 60,000 - 90,000; Full time

Job summary

Deel, a leading payroll and HR platform, seeks a Senior Web Experience Manager to optimize user engagement and website performance through strategic testing and SEO initiatives. Join a dynamic team at the forefront of the global work revolution, influencing the infrastructure for a diverse and inclusive economy.

Benefits

Stock grant opportunities

Flexible remote work options

Access to WeWork spaces

Qualifications

• 5+ years in website optimization with experience in CRO, SEO, and CMS ownership.
• Fluency in optimization tools and strong analytical skills.
• Experience leading A/B testing and familiarity with project management systems.

Responsibilities

• Optimize conversion performance across marketing pages.
• Lead A/B and multivariate testing to enhance conversion flows.
• Collaborate with cross-functional teams to improve website performance.

Skills

Analytical thinking

Critical thinking

SEO knowledge

CRO expertise

CMS management

Education

Bachelor's degree or equivalent experience

Tools

Optimizely

Amplitude

Google Search Console

Screaming Frog

Job description

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Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800 million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

The Senior Web Experience Manager will focus on optimizing Conversion Rate Optimization (CRO), advancing Search Engine Optimization (SEO) strategies, and managing our Content Management System (CMS) to scale marketing and content operations. You’ll be expected to bring a critical eye, challenge assumptions, and interrogate test plans and initiatives with data-backed insights. You’ll work cross-functionally with Product Marketing, Growth, Content, and Engineering teams to elevate Deel’s web presence and performance.

Responsibilities

Own ’s conversion performance metrics across core marketing pages.

Lead A/B and multivariate testing via Optimizely, working in collaboration with our CRO agency to identify high-impact opportunities and recommending data-driven experiments.

Collaborate with analytics to interpret Amplitude data to inform optimization hypotheses and validate test outcomes.

Partner with UX/UI designers to iterate on layout, messaging, and flow based on conversion goals.

Making tactical changes to forms, CTAs, layouts, and messaging to enhance conversion flows.

Identifying friction points through tools like Amplitude and executing fixes and enhancements.

Critique the website consistently with the mindset of a prospective customer.

Collaborate with Senior Website SEO & Content Manager for on-page SEO efforts using tools like Google Search Console, Screaming Frog, and Ahrefs/SEMRush.

Perform regular audits to uncover crawl, indexation, and internal linking issues.

Drive the optimization of content structure, metadata, and schema to improve organic rankings and user intent satisfaction.

Implementing optimized metadata, structured content, and internal linking.

Supporting audit implementation, resolving crawl/index issues, and ensuring site health.

Refreshing and enhancing existing content based on SEO performance and intent alignment.

Collaborating with the Website Localization Manager to ensure search performance across languages and markets.

On an ad-hoc basis, aid in building pages within the CMS platform used by marketing (Strapi).

Collaborate with developers and content stakeholders to maintain efficient workflows and ensure website updates follow brand and performance standards.

Train content and marketing teams on best practices for CMS usage and content hygiene.

Act as a strategic partner for Product Marketing, Growth, and Demand Gen teams by evaluating the effectiveness of website updates and campaign-driven landing pages.

Proactively push back on poorly scoped or low-impact test ideas with tact, data, and clarity.

Influence upstream decision-making on how website experience supports pipeline and brand growth.

Qualifications

5+ years in website optimization, with demonstrable experience in CRO, SEO, and CMS ownership.

Fluent in Optimizely, Amplitude, Google Search Console, and Screaming Frog.

Strong analytical and critical thinking skills — you're comfortable questioning experiments or ideas that don’t make business sense.

Deep understanding of modern SEO practices (technical and content).

Experience leading A/B testing roadmaps and interpreting performance data independently.

Adept at balancing speed with high quality, knowing when to prototype fast and when to optimize for scale.

Experience working with a project management system, such as Jira or Airtable.

Excellent written and verbal communication skills, with the ability to articulate details and technical concepts to both technical and non-technical stakeholders.

Strong problem-solving skills and a proactive approach to risk management and issue resolution.

Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines simultaneously.

Familiarity with global localization/translation workflows in CMSs.

Experience working on B2B SaaS websites with multi-regional or multi-lingual audiences.

Understanding of marketing funnels and lead-gen strategies.

Agency as well as SaaS background would be beneficial due to liaising with multiple cross functional stakeholders.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

Stock grant opportunities dependent on your role, employment status and location

Additional perks and benefits based on your employment status and country

The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.