Senior Web Analyst

On Running; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading sportswear brand in the UK is seeking a Senior Web Analyst to drive data-informed decisions across their ecommerce platform. The ideal candidate will have over 5 years of experience in web analytics, a strong knowledge of analytics tools, and a proven track record in designing experiments for better customer experiences. Join a dynamic team committed to innovation and growth in a fast-paced environment.

Benefits

Growth and development opportunities

Supportive team-oriented atmosphere

Qualifications

• 5+ years of experience in web analytics focused on ecommerce.
• Strong knowledge of analytics and testing tools.
• Proven record of impactful experimentation.

Responsibilities

• Provide actionable insights to enhance customer experience.
• Design and analyze A/B/n tests among teams.
• Manage event tracking ensuring data integrity.

Skills

Web analytics

A/B/n testing

Data storytelling

Collaboration

Tools

Google Tag Manager

Amplitude Analytics

GA4

Job description

You’re passionate about the intersection of data, digital experiences, and performance. As a Senior Web Analyst at On, you’ll be the go-to expert for uncovering behavioral insights and driving data-informed decisions across our ecommerce journey.

With a strong foundation in experimentation and web analytics, you’ll guide our digital teams to deliver better, faster, and smarter experiences, while helping scale our global DTC business.

Your Mission

• Serve as the go-to expert for web analytics requests, providing actionable insights that enhance customer experience and drive growth.
• Partner with merchandising, acquisition, and product teams to identify opportunities and optimize conversion paths.
• Design, execute, and evaluate A/B/n tests and personalization strategies in collaboration with UX, product, data, and engineering teams.
• Lead the evolution of experimentation frameworks, helping to build a data-first culture of iterative learning.
• Translate business requirements into clear, scalable tracking concepts.
• Collaborate with developers to ensure tracking is integrated seamlessly and accurately into new features and experiences.
• Manage event tracking using tools like Google Tag Manager (web) and Adjust (app), ensuring data quality and consistency across platforms.
• Translate complex data into clear, compelling stories that influence stakeholders and guide strategy.
• Own the implementation and optimization of web analytics tools (e.g., Amplitude Analytics, Amplitude Experimentation, GA4, Adjust or similar), ensuring high data integrity.

Your story

• 5+ years of experience in web analytics with a focus on multi-platform (web + app) ecommerce, ideally in a global or DTC environment.
• Strong knowledge of analytics tools (preferably Amplitude Analytics) and testing platforms (preferably Amplitude Experimentation).
• Deep understanding of tracking frameworks and hands-on experience with Google Tag Manager (or similar) and Adjust (or similar mobile measurement platforms).
• Proven track record of designing and analyzing experiments that drove meaningful business results.
• Strong communicator, able to explain analytical concepts to non-technical audiences and align diverse stakeholders.
• A proactive, curious mindset, you enjoy asking “why” and digging deep to uncover insights.
• Collaborative and energized by working in a fast-paced, mission-driven team.
• (Nice to have): Experience with a Customer Data Platform (CDP) such as Segment for data routing and audience management.

About the Team

As you might expect from the fastest-growing sportswear brand, the Digital Team at On is a unique place to be. This team of entrepreneurs is used to dynamic turnaround times and ambitious targets. From engineers to designers, data analysts to digital marketing specialists, they create winning digital products and campaigns that run the length of the purchase funnel.

Our shared mission? To ignite the human spirit through movement.

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail.

In a former 19th Century postal building by Berlin’s river Spree, you’ll find our future-focused, creative hub.

Digital Customer Experience Senior Specialist

Our team is small but mighty, so we’re all really close. Working together to tackle bigger challenges energizes us. We genuinely enjoy our time together, whether that’s collaborating in the office or out grabbing a bite to eat.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn’t for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that \'Wow\' moment.

Step One:

It starts with you...

You\'ll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you\'re a good fit to the role, a recruiter will follow up with you directly. If you didn\'t receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.