Senior Web Analyst

Danaher - Global; Cambridge; Remote; USD 75,000 - 95,000; Full time

Job summary

An established industry player is seeking a Senior Web Analyst to drive insights and optimize digital campaigns. This pivotal role involves analyzing web traffic and marketing performance while collaborating with cross-functional teams to align analytics strategies with business goals. The ideal candidate will have a strong background in web analytics and digital marketing, utilizing tools like Google Analytics and Adobe Analytics. With a flexible remote work arrangement, this opportunity offers a chance to impact the scientific community positively while enjoying a comprehensive benefits package. Join a forward-thinking company that values innovation and collaboration.

Benefits

Paid Time Off

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Flexible Work Arrangements

Bonus/Incentive Pay

Qualifications

• 5+ years of experience in web/marketing analytics driving growth.
• Strong proficiency in web analytics and data visualization tools.

Responsibilities

• Analyze web traffic and campaign performance for actionable insights.
• Collaborate with marketing teams to optimize ROI across channels.

Skills

Web Analytics

Digital Marketing

Data Analysis

SEO

PPC

Social Media

Email Campaigns

Conversion Rate Optimization

Problem-solving

Communication

Education

Bachelor's Degree in Marketing, Analytics, or related field

Tools

Google Analytics (GA4)

Adobe Analytics

Tableau

Power BI

Google Tag Manager

SQL

Python

R

Job description

For over 25 years, Abcam has been providing tools the scientific community needs to enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases, and metabolic disorders.

We believe that to continue making progress, we need to work together, each bringing our own unique perspectives to make an impact on the world. This community needs people like you: dedicated, agile and above all audacious so we can truly drive science forward.

The Senior Web Analyst is responsible for providing a deep understanding of web analytics, marketing performance, and business strategy. The ideal candidate will play a pivotal role in driving insights, optimizing digital campaigns, and informing strategic decisions through data analysis.

This position reports to the Senior Web Analyst and is part of the Digital ecommerce located in Waltham US and will be on-site or remote. At Abcam, our vision is to be the most influential life sciences company for researchers worldwide.

In this role, you will have the opportunity to:

1. Data Analysis and Insights: Analyze web traffic, digital campaign performance, and user behavior using tools like Google Analytics, Adobe Analytics, and other platforms to provide actionable insights.

2. Marketing Performance Optimization: Collaborate with marketing teams to optimize ROI by assessing campaign performance and identifying growth opportunities across channels like SEO, SEM, email, and social media. Lead A/B testing initiatives to evaluate marketing strategies.

3. Dashboard Development: Design and maintain dashboards and reporting tools to track KPIs, campaign metrics, and website performance for stakeholders.

4. Cross-functional Collaboration: Work with marketing, product, and development teams to align analytics strategies with broader business goals and ensure data integrity across all platforms.

5. Stakeholder Engagement: Effectively communicate SEO strategy, performance insights, and project progress to senior stakeholders, ensuring alignment with broader business goals and gaining buy-in for key initiatives.

The essential requirements of the job include:

1. 5+ years of experience in Web/Marketing analytics with a proven track record of driving growth in traffic and ROI, preferably in a fast-growing large catalogue.

2. Analytical Expertise: Strong proficiency in web analytics tools (e.g., Google Analytics (GA4), Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).

3. Marketing Knowledge: In-depth understanding of digital marketing channels, including PPC, SEO, social media, email campaigns, and conversion rate optimization.

4. Technical Proficiency: Familiarity with tag management systems (e.g., Google Tag Manager), SQL, and Python or R for advanced data analysis is highly preferred.

5. Problem-solving and Communication: Exceptional ability to interpret complex data, present insights clearly to non-technical stakeholders, and recommend data-driven solutions.

At Abcam we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work, East Coast Time Zone arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Abcam can provide.

The salary range OR the hourly range for this role is $75,000 - $95,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.