Senior Video Solutions Lead - LinkedIn Marketing Solutions

Next Matter; City Of London; Hybrid; GBP 100,000 - 130,000; Full time

Job summary

A leading tech company in London is seeking a Video Solutions Lead to develop and sell video offerings to advertising customers. This role requires over 15 years in advertising and extensive experience in social video sales. You'll work in a hybrid environment, collaborating with sales teams and creating go-to-market strategies. Strong communication and analytical skills are essential, along with a relevant degree.

Qualifications

• 15+ years experience in the advertising industry.
• 7+ years experience in social video advertising sales.
• Technical acumen in measurement and programmatic.

Responsibilities

• Help shape go to market strategy & sales approach for video offerings.
• Engage agency and client video buyers to bring value proposition to market.
• Develop new relationships to expand video buyer footprint.
• Collaborate with sales team and cross-functional partners.
• Build and refine go to market materials and assets.
• Serve as voice of video buyer for internal teams.
• Develop and scale video sales playbooks.
• Support opportunity sizing, revenue goals, and forecasting.

Skills

Video Solution based selling

Social Media

Programmatic

Sales Enablement

Social Video Media Buying

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field

Job description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works.

Job Description

This role will be based in London, United Kingdom. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. LinkedIn’s Marketing Solutions (LMS) enables marketers to connect with the largest community of influential professionals. We are always bringing to market new ways to reach engaged decision makers to help our customers capture buyers’ attention. LinkedIn is becoming a video first experience which brings opportunities for marketers to use video to connect with decision-makers with the impact of sight, sound and motion. LinkedIn has a portfolio of video ad solutions including on platform in-feed and off platform video. As we scale the reach and impact of our video offering, we’re seeking a Video Solutions Lead to develop and sell all our video offerings to LinkedIn’s advertising customers.

Core Responsibilities

• Help shape our go to market strategy & sales approach for LinkedIn’s video offering
• Engage agency and client video buyers independently and in collaboration with our sales teams – to bring our value proposition to the market, unlock new budgets and growth opportunities
• Establish & develop new relationships to expand LinkedIn’s video buyer and budget footprint
• Collaborate and attend meetings with our field sales team and appropriate cross functional partners to ensure a coordinated approach for client specific needs
• Work with Product Marketing team on building and refining go to market materials and assets (eg narratives, case studies, competitive selling positions)
• Serve as a ‘voice of video buyer and advertiser’ for our Product Marketing, Product, Engineering and Business Development teams
• Collaborate with GTM Enablement team to develop and scale video sales playbooks to support sales team upskilling
• Partner with Business & GTM Operations functions to support opportunity sizing, revenue goals and forecasting, pipeline management

Qualifications

Basic Qualifications:

• 15+ years experience in the advertising industry
• 7+ years experience in social video advertising sales
• Technical acumen (eg. measurement, programmatic)

Preferred qualifications:

• Experience bringing new video products to market
• Experience navigating complex, multi-layered client organizations and collaborating with global internal teams to sell video solutions to video investment teams, social teams, and programmatic buyers
• Proven ability to create data driven go to market strategies that drive revenue
• Experience negotiating video partnerships with agencies and clients
• Expert understanding of the social and streaming video marketplace
• Deep understanding of advertiser and agency marketing organizations
• Experience working with B2B advertisers
• Strong critical thinking skills and judgement
• Excellent communication and presentation skills
• Ability to work and collaborate effectively across functions
• Strong problem solving skills, comfortable working through ambiguity
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience

Suggested Skills

• Video Solution based selling
• Social Media
• Programmatic
• Sales Enablement
• Social Video Media Buying

Additional Information

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.