Senior User Experience Designer

Sally Europe; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

Sally Europe is seeking a passionate Senior eCommerce UI/UX Designer to enhance customer experiences across its digital platforms. This role focuses on user-centered design, analytics-driven optimization, and collaborative development of accessible, engaging interfaces. Join a company that values individuality and fosters an inclusive workplace.

Qualifications

• 3+ years’ experience in UX/UI or digital design.
• Proficiency in Figma and Adobe Creative Suite.
• Experience with A/B testing and customer behavior analytics.

Responsibilities

• Lead design strategy and delivery across all Sally Europe websites.
• Maintain UX roadmap integrating customer insights.
• Manage customer experience tools like A/B testing and analytics.

Skills

User-Centered Design

Communication

Stakeholder Engagement

Data-Driven Decision Making

Tools

Figma

Adobe Creative Suite

Prototyping Tools

Job description

At Sally Europe, we believe beauty is for everyone — and that includes the experiences we create online. We're looking for a passionate Senior eCommerce UI/UX Designer to lead the way in shaping how our customers connect with our digital world.

About the Role...

As our Senior eCommerce UI/UX Designer, you'll be the driving force behind the design and development of outstanding customer experiences across our websites. Your work will directly influence how customers shop, explore, and feel inspired across Sally Europe’s digital platforms.

You’ll use insight tools, analytics, and a deep understanding of customer behaviour to create experiences that are accessible, engaging, and commercially impactful. From roadmap to rollout, you’ll work closely with stakeholders, internal teams, and agency partners to bring meaningful experiences to life.

What You'll Do...

• Lead the strategy and delivery of user-centred design across all Sally Europe websites.
• Maintain and evolve our UX roadmap, integrating customer insight and industry best practices.
• Optimise and manage customer experience tools (think A/B testing, heatmaps, analytics).
• Champion accessible, responsive, and inclusive design standards.
• Line-manage and mentor a Designer, supporting their development and workload.
• Collaborate cross-functionally to align customer experience improvements with business goals.
• Own customer journey mapping, wireframing, and high-quality design delivery.
• Promote the value of UX/UI through storytelling, insight-sharing, and collaboration.

What You'll Bring...

• 3+ years’ experience in UX/UI or digital design, ideally in eCommerce.
• Proficiency with Figma, Adobe Creative Suite, and prototyping tools.
• Experience developing and managing design systems.
• A customer-focused mindset with a strong grasp of CRO, accessibility, and usability.
• Strong communication skills and stakeholder engagement experience.
• Comfort working with data to inform decisions — A/B testing, heatmaps, GA4, etc.
• Bonus points for experience with Salesforce Commerce Cloud or AI design applications.

Why You’ll Love It Here...

At Sally Europe, we live by our values: Be Yourself. Be Bold. Be An Owner. Be An Inspiration. Be Part of Something Bigger. We believe that when people feel empowered to be themselves, they do their best work. We’ll support you to grow, challenge the norm, and create experiences that leave a lasting impact.

We welcome applications from everyone and are committed to fostering an inclusive workplace where diversity is celebrated. As part of our culture to 'add colour to the world,' we ensure fair treatment for all, regardless of age, disability, gender, marital status, pregnancy, race, religion, or sexual orientation.