Senior User Acquisition Manager I

2K; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading gaming loyalty platform in London seeks a User Acquisition Manager to scale performance marketing efforts across Europe. The role involves managing campaigns on major platforms like Meta and Google Ads, developing creative strategies, and leveraging data to optimize user acquisition. Ideal candidates have 5-7 years of experience and strong analytical skills. The company fosters a dynamic work culture with numerous perks.

Benefits

Team Lunches

Game nights

Company-wide events

Qualifications

• 5–7 years of experience in digital or performance marketing.
• Strong analytical skills and experience with major ad platforms.
• Excellent communication skills.

Responsibilities

• Own and execute campaign strategy across paid media platforms.
• Support creative strategy and testing efforts across markets.
• Monitor and analyze performance data for actionable insights.

Skills

Digital marketing

Performance marketing

Data analysis

Campaign management

User acquisition

Creative strategy

Tools

Meta

Google Ads

TikTok

DSPs

Job description

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram , Twitter and Facebook .

We’re looking for a User Acquisition Manager to help lead and scale our performance marketing efforts in Europe across the UK, France, and Germany. In this role, you’ll be responsible for managing high-impact campaigns across key acquisition channels, driving creative strategy, optimizing performance, and identifying new opportunities for growth. You’ll work cross-functionally with creative, product, and data teams to execute innovative UA strategies and ensure we’re acquiring high-quality users efficiently.

This is a great opportunity for a data-driven performance marketer who thrives on ownership, is fluent in mobile UA best practices, and is ready to help shape the future of growth at Mistplay.

What You'll Do

Own end-to-end campaign strategy and execution across major paid media platforms (e.g., Meta, Google Ads, TikTok, DSPs), with a focus on optimizing toward ROAS, LTV, and user quality KPIs.

Support creative strategy and testing efforts for European markets across static, video, and interactive formats; collaborate closely with design and creative teams to drive asset iteration and performance improvements.

Develop and execute test-and-learn roadmaps across channels, audiences, creative, and bidding strategies.

Identify and vet new local acquisition channels—including CTV, mobile web, podcasts, and programmatic platforms—to diversify and scale user growth.

Monitor and analyze performance data, translating insights into actionable recommendations and optimization plans.

Partner cross-functionally with product, data science, and finance teams to align acquisition strategies with broader business objectives, user segmentation, and LTV modeling.

Build and maintain robust campaign documentation, reporting frameworks, and dashboards to ensure transparency and operational excellence.

Stay at the forefront of mobile UA trends, platform changes, and competitive strategies—and continuously push the team forward with innovative ideas.

What You Bring

5–7 years of experience in digital or performance marketing, with a strong track record in mobile user acquisition or a growth marketing function.

Deep hands-on experience managing campaigns on major ad platforms, including Meta, Google Ads, TikTok, and DSPs.

Strong analytical skills with the ability to turn data into actionable strategy; comfortable working with spreadsheets, dashboards, and attribution data.

Demonstrated success in driving creative testing strategies and collaborating closely with creative or production teams.

Experience managing large budgets, hitting efficiency goals, and scaling campaigns across multiple geos or products.

Highly organized, detail-oriented, and skilled in project and stakeholder management.

Proactive, strategic thinker with strong problem-solving capabilities and an eagerness to experiment and iterate.

Excellent written and verbal communication skills, with the ability to present insights to both technical and non-technical audiences.

Nice to Have

Experience with mobile attribution platforms (e.g., AppsFlyer, Adjust) and MMP integrations.

Conversational French or German or experience living in France or Germany

Familiarity with emerging media formats, including connected TV (CTV), podcasts, or influencer/affiliate marketing.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.