Senior Transformation Manager - BD & Marketing (6475)

Irwin Mitchell; Sheffield; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days' holiday + bank holidays (plus

Bonus review eligibility

Wellbeing support

Competitive pension

Volunteer days

Employee discounts

Job summary

Irwin Mitchell in the United Kingdom is seeking a CRM Transformation Lead to drive the transformation, governance and ongoing development of our core Business Development and Marketing platforms. Acting as a strategic partner to the business, you’ll help define how client and prospect information moves through our technology ecosystem, ensuring consistency, efficiency and scalability.

Akey initial focus will be the transformation and standardisation of lead management processes, creating a

Qualifications

• Experience as CRM Product Owner, Transformation Lead or similar in a complex organisation.
• Strong track record delivering CRM, digital or business transformation programmes.
• Proven ability to establish governance, business processes and operating models across enterprise platforms.
• Solid knowledge of lead management, customer journeys, reporting and data flows.

Responsibilities

• Lead transformation initiatives across BD & Marketing technology platforms.
• Define and deliver the strategic roadmap for platform standardisation and improvement.
• Establish governance frameworks, processes and operating models across multiple interconnected systems.
• Translate business requirements into practical technology solutions and improvements.
• Collaborate with BD, Marketing, Technology, Operations and Data teams to align platform capabilities with business objectives.
• Drive improvements in lead management, CRM and reporting capabilities.
• Develop adoption and engagement strategies to maximize business value from investments.
• Identify opportunities for automation and AI-enabled solutions.
• Improve data quality, platform integration, governance and reporting.

Skills

CRM product ownership

Transformation leadership

Dynamics 365

Stakeholder management

Data governance

Tools

Peppermint CRM

Power BI

Microsoft Power Platform

Job description

Your Role

You'll be responsible for driving the transformation, governance and ongoing development of our core Business Development and Marketing platforms. Acting as a strategic partner to the business, you'll help define how client and prospect information moves through our technology ecosystem, ensuring consistency, efficiency and scalability across key CRM platforms.

A key initial focus will be the transformation and standardisation of lead management processes, creating a strong foundation for future automation and AI-driven capabilities. You'll also contribute to wider strategic initiatives including CRM integration, reporting and data transformation programmes

What You'll Be Doing

• Leading transformation initiatives across our BD & Marketing technology platforms.
• Defining and delivering the strategic roadmap for platform standardisation and improvement.
• Establishing governance frameworks, processes and operating models across multiple interconnected systems.
• Gathering and translating business requirements into effective technology solutions and process improvements.
• Working closely with Business Development, Marketing, Technology, Operations and Data teams to align platform capabilities with business objectives.
• Driving improvements in lead management, client relationship management and reporting capabilities.
• Developing strategies to improve user adoption, engagement and business value from our technology investments.
• Identifying opportunities for automation, innovation and future AI-enabled solutions.
• Improving data quality, platform integration, governance and reporting capabilities.
• Monitoring platform performance and benefits realisation, providing insight and recommendations to senior stakeholders.
• Acting as a trusted advisor to senior leadership on platform strategy and transformation priorities.

We're looking for a commercially minded transformation professional who combines strong technical understanding with excellent stakeholder engagement skills and a passion for driving meaningful change.

You’ll Have:

• Significant experience operating as a CRM Product Owner, Transformation Lead, Product Manager or similar role within a complex organisation.
• Strong experience working with Microsoft Dynamics 365 and wider CRM technologies.
• A proven track record of delivering CRM, digital or business transformation programmes.
• Experience establishing governance, business processes and operating models across enterprise platforms.
• Strong understanding of lead management, customer journeys, reporting and data flows.
• Experience gathering complex business requirements and translating them into practical solutions.
• Excellent stakeholder management skills, with the ability to influence and challenge at senior levels.
• Strong analytical, problem-solving and decision-making capabilities.
• A continuous improvement mindset with a passion for learning and innovation.

Ideally You’ll Also Have:

• Experience with Peppermint CRM, Power BI and the Microsoft Power Platform.
• Exposure to automation, AI or digital innovation programmes.
• Experience within professional services, legal services or another complex client-centric environment.
• Experience supporting enterprise reporting, data or CRM integration initiatives.
• 25 days' holiday as standard, rising to 28 days depending on role level, plus bank holidays and the option to purchase additional leave.
• Opportunities to share in our success through annual pay and bonus review processes for eligible colleagues.
• Health and wellbeing support, including Westfield Health and Digital GP access.
• Competitive pension arrangements to help you plan for the future.
• Two paid volunteering days every year to support causes that matter to you.
• Access to a range of colleague discounts and lifestyle benefits to support you both inside and outside of work.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported.

In 2026, Irwin Mitchell was recognised in the Sunday Times Best Places to Work guide and was the only law firm included in the 'Very Big' organisation category

Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.

We want every candidate to have a positive, fair and transparent recruitment experience. If you require any support or reasonable adjustments throughout the recruitment process, please speak to a member of our Recruitment & Onboarding team or contact [e-mail]

Artificial Intelligence (AI) is becoming an increasingly common part of modern working life. If you choose to use AI tools as part of your application or interview preparation, please review our AI in Recruitment Candidate Guidance https://careers.irwinmitchell.com/file/downloadfile/AIcandidate/PDF

As part of joining the Irwin Mitchell Group, all successful applicants are required to complete our employment screening process. We carry out pre employment screening to establish your eligibility to work in the UK, and understand any criminal records or adverse financial history.

Our onboarding processes are designed to help us maintain the high standards of trust, integrity and professionalism expected by our colleagues, to protect the interests of the Group, clients, partners and other stakeholders.

Checks are conducted by trusted 3rd parties and the employment screening process will fully comply with Data Protection and other applicable laws.

Irwin Mitchell LLP is an equal opportunity employer.