Senior Technical Sales Executive

We Are Adam; Manchester; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A leading sports tech company in Manchester seeks a Senior Technical Sales Executive to enhance B2B growth by building strong relationships with elite sports organisations. The role involves developing a data-driven sales strategy, managing high-value leads, and delivering tailored presentations. Ideal candidates have over 5 years of experience in B2B sales within technical sectors, strong negotiation skills, and a consultative sales approach. The role offers a salary of £50k to £55K plus bonus and a hybrid working model.

Qualifications

• 5+ years of B2B sales experience in a technical sector.
• Proven ability to manage full sales cycle in a consultative manner.
• Experience selling into elite sports or performance health organizations.

Responsibilities

• Develop and implement a data-driven sales strategy.
• Identify and convert high-value leads within sports organizations.
• Deliver expert technical demonstrations and proposals.

Skills

B2B sales experience

Interpersonal skills

Negotiation skills

Presentation skills

CRM software proficiency

Microsoft Office Suite proficiency

Education

Relevant degree

Tools

CRM software

Microsoft Office Suite

Job description

Senior Technical Sales Executive

Location:Manchester

Salary:£50k to £55K DOE plus bonus

Full time:Permanent

Hybrid: 2-3 days in the office

We are seeking a dynamic Senior Technical Sales Executive to lead our client’s B2B growth by building powerful, long-term relationships with the world's leading sports organisations. You will be instrumental in shaping their commercial strategy, achieving ambitious targets, and influencing product development by acting as the voice of the customer in a global market.

The Role

• Own the development and implementation of a data-driven sales strategy designed to meet and exceed all quarterly and annual revenue objectives.
• Proactively identify, engage, and convert high-value leads within professional sports organisations globally, managing the full sales cycle from first contact to close.
• Deliver expert technical demonstrations, tailored proposals, and outstanding service to build trusted, long-term relationships with key decision-makers.
• Maintain an accurate and up-to-date sales pipeline using CRM, providing clear visibility with regular, insightful performance reports and forecasts.
• Work closely with leadership, marketing, and product teams to ensure sales initiatives are fully aligned with the company’s strategic goals.
• Gather and analyse market intelligence, competitor activity, and customer feedback to inform product development and maintain a competitive edge.
• Act as a key ambassador for our client, representing the company professionally at international trade shows, conferences, and networking events.

Who we are looking for

• 5+ years of B2B sales experience, with a consistent record of exceeding targets in a technical sector (e.g., sports tech, health tech, medical devices).
• Proven ability to manage the full sales cycle in a consultative, solution-focused manner, with direct experience selling into elite sports or performance health organisations.
• Exceptional interpersonal, negotiation, and presentation skills, with the ability to build influential relationships with stakeholders at all levels.
• A self-starting, entrepreneurial mindset, comfortable working independently to drive results.
• Advanced proficiency in CRM software and the full Microsoft Office Suite.
• A relevant degree is preferred; international sales experience is highly desirable.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!