Senior Tagging & Measurement Analyst

Kingfisher plc; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

Kingfisher plc is seeking a Senior Implementation Analyst to shape and deliver measurement strategy across digital products and platforms. You will define tagging requirements, implement data layers, monitor data quality and govern changes within release pipelines.

Based at Kingfisher Head Office in Paddington with an expectation of 12 office days per month, you will partner with Product, Data and Analytics teams to drive data-driven decision making and continuous optimisation of digital

Qualifications

• Experience in a technical implementation role such as Implementation Analyst, Data Analyst or Implementation Engineer.

Responsibilities

• Partner with Measurement, Product, Analytics and brand teams to define and deliver tagging and measurement requirements across digital platforms.
• Lead the implementation of tagging solutions for websites and mobile apps, working with engineering teams to develop and enhance data layers.
• Monitor, analyse and improve data quality, proactively identifying issues, investigating root causes and delivering sustainable solutions.
• Manage tagging changes through release pipelines, ensuring robust governance, performance and high-quality change management.
• Maintain and optimise third-party vendor integrations, ensuring accurate, consistent and reliable data collection.
• Build strong stakeholder relationships through clear communication, documentation and alignment of tag management and analytics platforms to deliver consistent tracking.
• Drive continuous improvement by researching emerging technologies, sharing best practices, peer reviewing changes and supporting the development of team capability.

Skills

Web analytics tracking

Data layer specification

Debugging

Testing

GA360/GA4

Tag management (GTM, Tealium iQ)

JavaScript

Server‑side tracking

Tealium EventStream

Google Cloud

Mobile tracking

Tools

Google Tag Manager

Tealium iQ

Tealium EventStream

Google Cloud

Job description

Kingfisher plc is seeking a Senior Implementation Analyst to shape and deliver measurement strategy across digital products and platforms. You will define tagging requirements, implement data layers, monitor data quality and govern changes within release pipelines.

Based at Kingfisher Head Office in Paddington with an expectation of 12 office days per month, you will partner with Product, Data and Analytics teams to drive data-driven decision making and continuous optimisation of digital