Senior Strategist - Havas Helia

Havas Group; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading customer engagement agency in the UK seeks a Senior Strategist dedicated to transforming brands through creative thinking and customer experience. You will bridge customer insights with creative work, driving meaningful business results across various client accounts.

Qualifications

• Strong cultural intelligence and understanding of contemporary consumer behaviour.
• Experience developing strategies that drive both brand building and business results.
• Proven track record of inspiring breakthrough creative work through strategic thinking.

Responsibilities

• Uncover cultural tensions, customer truths, and behavioural insights.
• Develop strategic territories that connect brand purpose with customer needs.
• Write inspiring, insight-driven creative briefs.

Job description

Agency :

Havas Helia

Job Description :

The Senior Strategist is responsible for working with the Director to define/refine the client overall strategy.

This role understands target behaviors of the audience, their world/cutlrure and their content preferences.

The Senior Strategist consistently uncover audeince, cultural and media insights that inform strategic and creative thinking.

The Senior Strategist utilizes various tools to uncover ongoing audience, brand and category instights.

Here at Havas CX Helia, we’re on a mission to become the best customer engagement agency in the UK.

And you’re a big part of making this happen

Better together

What’s the secret to our success? The power of collaboration. Whether that’s across our two teams in London and Cirencester – or our far-reaching global network.

18 countries, 1,200+ people, 25 Villages.

When you work with us, you’ll also be joining Havas CX – an international group dedicated to delivering meaningful customer experiences across the entire customer journey.

Your new colleagues will include the strongest CX minds from a global talent pool. You’ll be in good company.

Together we transform brands through our unique approach.

Your future

Helping brands strengthen their consumer relationships is what we’re all about – flexing and blending our creative and data skills to make each and every interaction truly meaningful.

But it’s not just brands we empower. Working for Havas CX helia means you’re working for a company that loves to empower its people, too.

While you bring the can-do, entrepreneurial attitude, we’ll equip you with the skills to pull off big ideas – and everything else you need to make the most of your natural talents.

Both professionally and personally, we help you make a difference – so you can enjoy a rewarding career in our industry .

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Role - Senior Strategist

Reporting Into - Strategy Director / Strategy Partner

Reports - Junior Strategist / Strategist (tbc)

Senior Strategist Responsibilities

The Role

We're looking for a Senior Strategist to help transform brands through the powerful combination of creative thinking and customer experience expertise . You'll be the strategic bridge between customer insight and understanding and breakthrough creative work - finding the cultural insights and customer truths that inspire truly meaningful communications and experiences.

As we evolve into an ever-more creative-focused agency, you'll play a pivotal role in developing the big ideas, strategic narratives and CX, CRM and loyalty expertise that connect brands with their customers in more engaging, emotionally resonant ways that make the brand promises I clients make real across their entire customer journey.

The Difference You'll Make

You'll be critical in our evolving our agency and the work we do for clients towards more creative, culturally relevant place while maintaining our customer-first and strategically driven heritage. Your energy and strategic thinking will unlock new creative territories, your insights will inspire breakthrough ideas, and your customer expertise will ensure everything we create truly connects with real people's lives on our biggest and most exciting accounts.

This isn't about strategy for strategy's sake - it's about using strategic thinking to create communications and experiences that customers genuinely value and that drive meaningful business results for our clients.

Core Responsibilities

Strategic Insight & Creative Direction

Finding the powerful customer and cultural insights

• Uncover the cultural tensions, customer truths, and behavioural insights that unlock creative opportunities

• Synthesize customer data, cultural trends, and brand positioning to identify the most compelling strategic territories

• Transform complex customer understanding into simple, powerful insights that inspire creative teams

Inspiring creative thought and direction (matching customer to brand)

• Develop strategic territories that authentically connect brand purpose and promises with customer needs and cultural moments

• Partner with creative teams to translate insights into breakthrough creative concepts

• Champion bold, culturally relevant ideas that create genuine emotional connection between brands and customers

Identifying and telling customer-relatable stories and experiences

• Craft compelling narratives that resonate with real customer lives and aspirations

• Shape strategic and creative storytelling that feels authentic and relevant to the client and the target audiences

Creative Partnership & Development

Creative brief + briefing

• Write inspiring, insight-driven creative briefs that inspire and guide the best possible creative work

• Lead creative briefings that energize and align creative teams around the strategic vision

• Work collaboratively throughout the creative development process as the strategic expert, but focused on high quality creative output from the whole tea m.

Storytelling set-up and bridge to creative work

• Establish the strategic narrative foundation that connects customer insight to creative expression

• Ensure seamless translation from strategic thinking to creative execution

• Maintain strategic integrity while allowing creative teams freedom to explore and innovate

Performance & Optimization

Analysing the results to recommend improvements

• Develop measurement frameworks that capture both performance metrics and brand impact

• Interpret campaign results to identify opportunities for optimization and future strategic development

• Use data and insights to continuously refine strategic approach and creative effectiveness

Maximising the use of technology and data abilities in our communications and experiences

• Identify opportunities to enhance creative work through smart use of technology and data capabilities

• Ensure strategies leverage our full range of CX, CRM, and data capabilities to create more personalized, relevant experiences

• Stay ahead of emerging technologies and data applications that can amplify creative impact

What We're Looking For

Strategic Excellence

• A bility to make complex information into simple, compelling, action s and insights

• Strong cultural intelligence and understanding of contemporary consumer behaviour

• Experience developing strategies that drive both brand building and business results

• Proven track record of inspiring breakthrough creative work through strategic thinking

Creative Collaboration

• Natural creative instincts with ability to spot and develop big ideas

• Strong partnership skills with creative teams - you make the work better, not more constrained

• Excellent creative brief writing that inspires rather than limits

• Understanding of how great creative work gets made and what strategists can do to enable it

CX & Customer Journey Expertise

• Experience with CRM, loyalty programs, and customer engagement strategies

• Ability to think across the full customer lifecycle, not just individual campaigns

• K nowledge of how to use customer data and technology to enhance creative work

Communication & Leadership

• Exceptional storytelling and presentation skills - you bring strategies to life

• Ability to build confidence with senior clients and internal stakeholders

• Natural curiosity and point of view on culture, brands, and customer behaviour

• Collaborative leadership style that elevates the thinking of those around you

Technical Foundation

• Analytical ability to work with data and research

• Understanding of measurement frameworks and how to prove strategic impact

• Knowledge of digital channels, emerging technologies, and their creative applications

• Project management skills to scope and deliver strategic work effectively

Category experience

• Automotive, travel and financial services are beneficial but not essential.

• Integrated and more creative CRM and Loyalty experience a benefit, alongside the foundational communication planning elements of CX, CRM and Loyalty

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Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.