Senior Strategist - Earned London, England, United Kingdom

Burson; London; On-site; GBP 35,000 - 75,000; Full time

Job summary

An established industry player is seeking a Creative Strategist to join their dynamic team in London. This role offers the chance to work across various sectors, including corporate and consumer, while leveraging behavioral science to develop culturally relevant strategies. You will collaborate with specialists to create impactful insights and contribute to winning pitches. With a focus on diversity, equity, and inclusion, this innovative firm fosters a creative environment where your ideas can flourish. Join a team that values agility and collaboration, and help shape the future of communication strategies.

Benefits

25 days holiday per year

Flexible Public Holidays

Group life assurance scheme

Discounted dental and travel insurance

Full access to Headspace app

Westfield Health Cash Plan

Matched pension contributions

Comprehensive private medical care

Enhanced maternity & paternity schemes

Qualifications

• Experience in strategic planning with a creative focus.
• Strong writing and presentation skills for insights and frameworks.

Responsibilities

• Serve as the creative strategy brain across significant projects.
• Lead strategies for winning pitch proposals and client presentations.

Skills

Strategic Planning

Creative Thinking

Research Skills

Insight Development

Presentation Skills

Collaboration

Pitching

Job description

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

ABOUT THE TEAM

We believe today's economic, social and political headwinds are stronger than ever, and we need better agility, greater resiliency and more specialised communications strategies to navigate them. The role of our clients has grown more complex, and many of the challenges they manage now overlap and intersect in unprecedented ways.

The creative strategy team is a centre of excellence for strategic planning and creative strategy and is integral to Burson’s ability to combine behavioural science, business and brand problem-solving and real-world application. You will play a key role, as a partner to other Burson specialists, in creating powerful, culturally relevant strategies based on deep human understanding that will shape communications, ideas and experiences that inspire client audiences to think differently, feel deeply and act urgently.

You will have the opportunity to work across but not limited to consumer, corporate reputation, healthcare, sports, entertainment, issues and public affairs clients and new business projects.

YOUR ROLE AS A BURSON PERSON

• Serving as the creative strategy brain power across the agency’s most significant creative opportunities.
• Research: Knowing what questions and hypotheses will get you to the stickiest insights is crucial. You’ll often partner with our Behavioural Science and Data specialists, so should know how to provide a sharp research brief and/or be able to dive in alongside them and help where needed.
• Insight development: You should have experience in writing fresh insights based on research, industry knowledge, human behavior and other stimuli that lead to great work.
• Ideation: Our Creative Strategists bridge the distance between strategy and creative and are able to come up with platforms, campaigns, tactics, messaging as part of their contribution.
• New Business: You’ll have experience in leading strategies that make for winning pitch proposals.

YOU’LL BRING ALONG WITH YOU

• Strategic foundations with a heavy creative lean.
• Agile enough to work across several accounts/brands and industries at the same time; from corporate to consumer.
• Persistent and vocal, not afraid to speak up and give a POV.
• Highly collaborative but also okay to fly solo; ability to facilitate and align stakeholders.
• A culture-first thinker with a passion for exploring the world around us and how people, brands and business interact with it.
• Stellar writing and presentation skills to write up an approach, insights, or creative frameworks easily and should be able to present comfortably to senior internal teams as well as clients.
• Experience and comfort with pitching new business proposals to prospective clients.
• A creative spirit that can be applied to any kind of brief.
• Ability to nurture junior talent.

OUR LONDON OFFICE

Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s.

DE&I

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting, and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue, and cultivating meaningful experiences that drive innovation and creativity.

APPLICATION SUBMISSION STATEMENT

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KEY BURSON BENEFITS

• 25 days holiday per year. After 3 years continuous service the entitlement will rise by 1 day per year up to a maximum of 30 days after 7 years.
• Flexible Public Holidays – you can swap public holidays for days of personal significance.
• Group life assurance scheme (4x basic salary).
• Discounted dental and travel insurance.
• Full access to Headspace app.
• Westfield Health Cash Plan.
• Matched pension contributions.
• Comprehensive private medical care.
• Enhanced maternity & paternity schemes (after one years’ service).