Senior Strategist (CRM) - Global Automotive Brand

VML; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global growth partner agency in London is looking for a Senior CRM Strategist to lead innovative data-driven strategies for a prestigious automotive client. You will drive day-to-day communication strategies, design CRM programmes, and collaborate with cross-functional teams to enhance customer experiences. The role requires around 5 years of relevant experience and strong analytical and communication skills. A hybrid working model is adopted, fostering collaboration and innovation.

Qualifications

• Approximately 5 years of experience in agency or in-house CRM roles.
• Deep understanding of the digital marketing landscape.
• Exceptional communicator with strong organizational skills.

Responsibilities

• Architect communication strategies for product launches.
• Design and build innovative CRM programmes to enhance customer loyalty.
• Develop audience strategies that resonate on a personal level.

Skills

CRM principles

Data-driven strategies

Collaboration

Communication skills

Analytical thinking

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Opportunity:

Are you ready to get in the driver's seat and shape the future of customer relationships for one of the world's most iconic automotive brands?

VML is seeking a brilliant and highly collaborative Senior CRM Strategist to join our industry-leading team in London. This is a unique opportunity to be the strategic engine for a prestigious global client, working at the intersection of data, creativity, and technology to drive revolutionary growth. If you are passionate about turning customer data into powerful, personal experiences, we want to hear from you.

The Role:

As a key strategic lead, you will be a vital partner to our client and internal teams, ensuring every campaign is rooted in strategic insight drawn from data, industry knowledge and deep customer understanding They are singularly focused on developing insights from analytics, testing new approaches, and developing innovation plans to unlock growth for every part of the client group.

Your will collaborate with cross functional teams to develop sophisticated data-drivenstrategies, focused on CRM targeting, messaging, personalisation, and optimisation across 121 channels. You will work closely with our world-class creative, data, and account teams to bring your strategies to life and measure performance to fuel continuous improvement.

You will be a key voice in the wider strategy team, bringing CRM expertise to collaborative projects. The award-winning strategy team comes together weekly to share thinking, inspiration and solve gnarly problems together. The annual 'Stratfest' in September is a prime example of external headline speakers, and inspiration thinkers coming together to elevate our strategic game.

What you'll be driving day-to-day:

• Architecting brilliant communication strategies for new product launches, seamlessly integrating them with major ATL campaigns.

• Designing and building innovative CRM programmes (such as Welcome, In-Life, Cross-Sell, Win-Back) that cultivate customer loyalty, grow lifetime value and retain customers.

• Leveraging rich client data and insights to define sophisticated audience strategies that resonate on a personal level.

• Masterminding the channel strategy across 121 channels, including Email, DM, SMS, App, Web, and Connected Paid Media

• Developing compelling messaging frameworks and personalisation plans that make every communication feel unique and relevant.

Who you are:

• A seasoned CRM strategist with approximately 5 years of agency or in-house experience, ready for your next big challenge.

• You have a deep, intuitive understanding of CRM principles and the ever-evolving digital marketing landscape.

• You are a natural collaborator, working effectively within cross-functional teams and comfortable briefing and inspiring creative and copy teams to produce their best work.

• A strategic and analytical thinker, you see the story behind the numbers and are passionate about using data to drive real business impact.

• You are proactive, endlessly curious, and thrive on pushing boundaries and learning new things.

• An exceptional communicator, with top-tier organisational, proposal writing, and presentation skills.

• You are able to partner with Senior Clients, fostering trust, reliability snd thought leadership to help guide and inspire

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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