Senior Strategist

The Marketing Practice; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Strategist to lead strategy delivery for key B2B clients. This role involves managing end-to-end strategy projects, collaborating with diverse teams, and mentoring junior strategists. The ideal candidate will have extensive experience in B2B marketing and a strong understanding of complex buying processes. This innovative firm offers a dynamic work environment where your strategic insights will drive growth and commercial impact. If you are passionate about B2B marketing and eager to make a difference, this opportunity is for you.

Benefits

Generous holiday allowance

Private healthcare and dental insurance

Group income protection

Salary sacrifice pension scheme

Access to well-being coaching

Parental leave - 12 Weeks Full Pay

Monthly social events

Discounts and cashback at retailers

Sustainable Future Giving

Qualifications

• 5+ years of B2B marketing experience in agency or client-side.
• Ability to manage end-to-end strategy on client projects.

Responsibilities

• Lead strategy delivery for key clients, ensuring quality outputs.
• Collaborate with cross-discipline teams to achieve client goals.
• Mentor junior team members and support their development.

Skills

B2B Marketing

Strategic Thinking

Analytical Skills

Problem Solving

Client Management

Workshop Facilitation

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Job description

Welcome to The Marketing Practice.

We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards. We thrive on identifying, recruiting, and nurturing talents and you're next on our list!

What we are looking for:

The Senior Strategist is a go-to strategy delivery lead for clients and colleagues. This includes being a trusted pair of hands that owns and oversees the end-to-end strategy delivery for key clients, ensuring quality and reliable strategic thinking. As well as using this detailed knowledge to go above and beyond in the moments that matter.

Senior Strategists are expert do-ers, who have built a broad experience in B2B marketing. They can handle all kinds of clients and types of work confidently, they know when to ask for support, and they help other strategists improve their craft too.

What you will do:

1. Acting as a trusted strategy delivery lead to clients in your portfolio (80%)
   1. Running end-to-end strategy projects, with the ability to consistently deliver high quality strategic thinking and outputs
   2. Developing a deep understanding of your clients, their needs, their proposition, and their industry, so that you are seen as the go-to expert
   3. Working closely and collaborating effectively with other teams (e.g., data, media, CLS, creative and sales activation) in the business to deliver great work for our clients
   4. Building and maintaining relationships with senior stakeholders within our clients’ businesses, such as senior marketing leads, sales leads and subject matter experts
   5. Utilising AI to augment your work and drawing on the support of senior team members and specialists when needed
   6. Working on a variety of clients and projects with a constant curiosity to proactively learn more about B2B strategy
2. Driving growth and commercial impact for TMP (10%)
   1. Inputting early into projects, working on the project scope, and supporting with estimating
   2. Proactively identifying and acting upon growth opportunities within the existing work of your key clients
   3. Supporting with new business conversations and driving the strategic thinking on RFPs, bringing other resources in to support where needed
3. Giving back to TMP (10%)
   1. Supporting the development of junior team members through mentoring
   2. Acting as an authority to ‘bounce-off’ for junior members of the team, offering suggestions and potential approaches and solutions to challenges by drawing upon experience and providing feedback
   3. Owning a project or initiative that gives value back to the strategy team or wider TMP. E.g., owning a strategy team initiative, becoming a line manager, or supporting a TMP initiative (e.g., ESG, client delight, socials)

Who you are:

Characteristics and abilities:

• Curiosity and drive to continually learn more
• Problem solver and analytical thinker
• Confidence and authority in conversations with clients and colleagues
• Proactively think outside the box and not afraid to challenge the status quo
• Able to manage and deliver reliably against multiple deadlines
• Able to confidently design and lead workshop sessions with marketing, sales & business stakeholders
• Able to write and present your thoughts persuasively, clearly and concisely

What you will need:

Experience:

• 5+ years of experience in B2B marketing, either within an agency or client-side environment
• Evidence of working with cross-discipline teams (strategy, creative, technology, media, and client services)
• Evidence of owning the end-to-end strategy on client projects
• Experience in ABM, Channel Marketing, Demand Generation and Brand – including deep experience in at least two of these areas
• Strong understanding of complex B2B businesses and their buying process, ideally within technology, cybersecurity and SaaS industries

Benefits:

• Generous holiday allowance (Plentiful PTO)
• Shutdown between Christmas and New Year
• Private healthcare and dental insurance
• Group income protection
• Salary sacrifice pension scheme
• Access to well-being coaching or counselling sessions once a week
• Financial health support
• Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Social committee events. We have monthly social events including everything from game nights and bowling to kayaking, and pumpkin carving.
• Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.