Senior Specialist, Segment Marketing (CRM)

ENGINEERINGUK; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading company in the travel industry is seeking a Senior Specialist in Segment Marketing to join their Traveler Engagement and Loyalty team. The role involves developing global marketing campaigns, focusing on CRM and loyalty programs. The ideal candidate will have a strong background in marketing, collaboration skills, and attention to detail. This position offers the opportunity to work with cross-functional teams and drive key marketing objectives.

Benefits

Full benefits package

Exciting travel perks

Generous time-off

Parental leave

Flexible work model

Career development resources

Qualifications

• At least 3 years' experience in a CRM role, preferably in e-commerce.
• Experience with loyalty programs and/or co-branded Credit Cards is a plus.

Responsibilities

• Develop and execute global campaigns for Expedia, Hotels.com, and VRBO.
• Own Credit Card communications and drive applications and retention.
• Report on campaign performance using tools like Tableau.

Skills

Collaboration

Attention to detail

Education

Bachelor's or Master's in Marketing

Business

Economics

Tools

MS Office

Jira

Tableau

Salesforce Marketing Cloud

Job description

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Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us.

Senior Specialist, Segment Marketing

Introduction to the team

The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through ownership of the loyalty program, targeted CRM and our co-branded credit card program.

We are seeking a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) team. The Segment Marketing Senior Specialist is responsible for delivering email, push and in-product placements and landing pages. The successful candidate will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns driving key global marketing objectives.

In this role, you will:

• Work on the development and execution of global campaigns for Expedia, Hotels.com and VRBO brands across email, push, in product placements and landing pages. With a particular focus on communications to support our co-branded Credit Card program

• Own our signal-driven Credit Card communications, as well as crosssegment campaign placements. Partner with our Credit Card and segment marketing teams on the end-to-end delivery of comms that drive more Credit Card applications and retention

• Support messaging that communicates the importance of our loyalty program, highlighting the amazing deals and perks that our members enjoy

• Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools

• Plan and work through campaigns that cut across multiple teams

• Brief specialist Creative & Production teams on requirements for building your campaign and/or placements

• Ensure campaigns are built to a high standard and meet and exceed traveler experience expectations

• Report on campaign performance using self-serve tools like Tableau

Experience and qualifications:

• Bachelor's or Master's in Marketing, Business, Economics or any other related field; or equivalent related professional experience

• At least 3 years` experience in a CRM role, preferably in the e-commerce and/or online marketing space

• Experience working with a loyalty program and / or co-branded Credit Card a plus but not required

• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns

• Ability to work and communicate successfully across teams and partners

• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives

• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication and content management tools are all a plus

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expediareg;, Hotels.comreg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group`s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you`re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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