Senior Specialist, Marketing

Mastercard; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global payments technology company is seeking a Senior Specialist in Marketing to support the B2B & Product Marketing organization. Responsibilities include executing marketing strategies, crafting product positioning, and developing content for sales enablement. The ideal candidate should have a passion for emerging payments technology and strong skills in B2B product marketing. A Bachelor's degree is required.

Qualifications

• Proven success in translating complex technical information into clear narratives.
• Experience in product management and development from inception to launch.
• Ability to manage complex, multi-geography projects.

Responsibilities

• Partner with Product and Sales teams to execute marketing strategies.
• Craft product positioning and value propositions.
• Develop content to support sales, including case studies and toolkits.
• Support research on market opportunities and trends.
• Execute marketing activities including promotions and trade shows.

Skills

B2B product marketing

Communication skills

Strategic thinking

Customer-centric approach

Education

Bachelor’s degree

Job description

Overview

The Global B2B & Product Marketing organization, as part of Integrated Marketing & Communications, partners with Product, Sales & Communications and is accountable for end-to-end product marketing. This includes leveraging consumer and customer insights to identify, test, and refine product concepts; positioning solutions internally and externally; developing sales enablement and B2B2C tools; and executing and scaling marketing plans globally.

The Senior Specialist, B2B & Product Marketing, supports the team in creating marketing solutions for customers, leveraging Mastercard's assets and platforms, and delivering a consistent and differentiated experience for consumers and stakeholders. Join our passionate, motivated, and engaged team, where innovation drives us towards a more connected world.

Key Responsibilities

1. Partner with local and global Product and Sales teams to execute marketing strategies and deliver assets for go-to-market plans, focusing on bill pay and emerging payments technology.
2. Craft product positioning and value propositions that are customer-need driven and competitively positioned.
3. Develop content to support sales, including scalable materials, case studies, videos, white papers, and toolkits.
4. Support research on market opportunities, trends, consumers, and the competitive landscape to refine product propositions.
5. Assist in initiatives such as event presence, social media campaigns, and customer pitches.

Additional Responsibilities

• Execute marketing activities and events, including advertising, promotions, sponsorships, trade shows, webinars, and website management.
• Create and support creative content for marketing strategies, emphasizing thought leadership and subject matter expertise.
• Manage marketing budgets and monitor program performance against budgets.
• Analyze campaign effectiveness using relevant metrics.
• Prepare marketing presentations and coordinate with vendors and agencies.

All About You

The ideal candidate has:

• A passion for emerging payments technology (e.g., crypto, blockchain, NFTs, open banking).
• Proven success in translating complex product/technical information into clear customer narratives.
• Strong skills in B2B product marketing and communication.
• Experience in product management and development from inception to launch.
• Ability to create compelling presentations and articulate a clear story.
• Preferred expertise in the payments industry, fintech, cryptocurrencies, blockchain, or open banking.
• A problem-solving mindset, strategic thinking, and the ability to work collaboratively across stakeholders.
• A customer-centric approach with sensitivity to multicultural and diverse backgrounds.
• Self-motivation, discipline, and experience managing complex, multi-geography projects.
• Bachelor’s degree required.

Our Purpose

Mastercard powers economies and empowers people worldwide, supporting digital payments that are secure, simple, and accessible. We aim to build a sustainable economy where everyone can prosper, leveraging technology, innovation, and partnerships to unlock potential.

Title and Summary

Senior Specialist, Marketing

Who is Mastercard?

Mastercard is a global payments technology company committed to creating an inclusive, digital economy through innovative solutions and secure networks, operating in over 210 countries and territories.