Senior Specialist, Field Marketing, Northern Europe

London Stock Exchange Group; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading financial markets infrastructure provider in London seeks a Senior Specialist for Field Marketing. This role involves tailoring marketing programs to regional needs while maximizing ROI. Candidates should possess strong marketing execution skills, experience with marketing technology, and a proactive approach. Benefits include healthcare and retirement planning.

Benefits

Healthcare

Retirement planning

Paid volunteering days

Wellbeing initiatives

Qualifications

• Solid understanding of marketing campaign execution including events and webinars.
• Experience using key marketing technologies.
• Highly motivated individual who thrives in fast-paced environments.

Responsibilities

• Interlock with Sales and Central Marketing Teams.
• Localisation of global campaigns.
• Utilise the marketing mix to implement demand generation.

Skills

Marketing campaign planning

Communication skills

Adaptability

Data-driven decision making

Tools

Eloqua

Workfront

Adobe Express

Job description

Senior Specialist, Field Marketing, Northern Europe page is loaded

Senior Specialist, Field Marketing, Northern Europe

Apply locations London, United Kingdom GBR-London-10 Paternoster Square London, United Kingdom time type Full time posted on Posted 2 Days Ago job requisition id R0107936

About us

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.

Through a comprehensive suite of trusted financial market infrastructure services – and our open-access model – we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.

LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. LSEG’s ticker symbol is LSEG.

Our People

People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential.

We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential.

As a global organisation spanning 70 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers.

Role Purpose

The role is responsible for ensuring marketing programs are activated in the most effective and efficient way in region, tailoring messaging, content and channel strategy as vital to accommodate regional needs, developing and handling a comprehensive marketing program to support sales and retention objectives, working closely to deliver overall marketing program locally. The role needs to deploy in the efficient marketing mix, delivering maximum return on investment aligned with core business priorities.

The Senior Specialist will work closely with Sales and Account Management and Global Marketing & Communications teams to deliver comprehensive marketing for the local business, which holistically combines thought leadership content, media initiatives, advertising, events, and digital approaches.

What you'll be doing:

• Interlock with Sales team and Central Marketing Teams to build effective and impactful local marketing campaigns

• Localisation of global campaigns and core programs to accommodate market nuances

• Resolve how to activate the LSEG brand and its solutions in the most impactful way in the region, infusing the brand and values into every marketing initiative

• Utilise the full marketing mix to plan and implement demand generation marketing campaigns that drive awareness, interest, consideration and ultimately purchase of LSEG propositions and products

• Leverage effective partnerships with cross-functional teams including strategy, content, digital, events and external partners to deliver high quality marketing programs

• Validated experience working with sales teams and supporting programs to drive return on investment

• Run budget and effectively improve return on investment of marketing strategies by regularly reporting on the success of activities, and using data to make decisions

What you'll bring:

• Solid understanding of marketing campaign planning and execution including events, webinars, and other marketing mix within matrixed Financial services, technology or software business

• Experience using key martech including Eloqua, Workfront, Adobe Express

• Highly motivated individual who thrives in a fast-paced and matrixed team environment and is readily adaptable to changing market and organisational requirements

• Ability to consistently produce results on time and within budget

• Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organization

• Hands-on, gets-things-done approach

• Familiarity with the latest trends, technologies and marketing methodologies

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership , Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject .

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

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About Us

LSEG (London Stock Exchange Group) is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth. Our culture of connecting, creating opportunity and delivering excellence shapes how we think, how we do things and how we help our people fulfil their potential.

Our organisation

Our Data & Analytics, Capital Markets and Post Trade divisions have a combined power that provides a comprehensive, integrated suite of trusted financial market infrastructure services to help our customers pursue their ambitions. Explore our divisions

Where we work

LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across Europe, the Middle East, Africa, North America, Latin America and Asia Pacific. Find out more