Senior Soft Goods Designer

Danielle Ward Recruitment; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the baby products market is seeking a Senior Soft Goods Designer to spearhead the design of innovative and stylish nursery products. The role requires a strong aesthetic sense and the ability to collaborate with multiple teams, driving the creation of products that meet both design and market needs.

Qualifications

• Minimum of 5 years’ design experience in relevant fields.
• Experience leading product design from concept to output.
• Strong skills in trend forecasting and consumer product design.

Responsibilities

• Lead the design process for nursery products from ideation to production.
• Translate market trends into visual stories and product direction.
• Support and guide junior designers for innovative culture.

Skills

Trend forecasting

Design collaboration

Attention to detail

Presentation skills

User-centred design

Tools

Adobe Creative Suite

3D design tools

Job description

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We are looking for a trend-conscious Senior Soft Goods Designer to lead the creation of innovative and market-ready designs across a range of soft goods for a market leading Baby Product brand.

The Senior Soft Goods Designer will be an imaginative professional with a strong grasp of aesthetics, functionality, and contemporary style. You will need the ability to spot global design trends, turn them into compelling product concepts, and guide these ideas from initial sketches through to final specifications.

Senior Soft Goods Main Responsibilities:

• Lead the end-to-end design process for nursery products, from ideation to production
• Translate market trends and consumer insights into visual stories, mood boards, and product direction
• Perform and analyse competitive and consumer research to inform design strategy
• Design both soft and hard goods in close collaboration with engineering, sourcing, and marketing teams
• Develop comprehensive concept illustrations, colour schemes, material specifications, and tech packs using Illustrator and Photoshop
• Clearly present design ideas and final concepts to internal stakeholders and leadership teams
• Support and guide junior designers, encouraging a culture of innovation and exploration
• Combine creativity with commercial strategy to ensure designs align with brand goals, budgets, and timelines

Qualifications & Skills:

• A minimum of 5 years’ professional design experience, preferably in nursery, lifestyle, fashion, or soft goods
• Demonstrated experience leading product design from concept through to final output
• Familiarity with stroller, car seat, or other consumer product design is a strong advantage
• Strong skills in trend forecasting and an eye for seasonal direction
• Proficient in Adobe Creative Suite (Illustrator and Photoshop); experience with 3D design tools is a plus
• Deep understanding of CMF (Colour, Material, Finish) and how to apply insights to product development
• Proven ability to work cross-functionally with teams across product development, sourcing, and marketing
• Excellent communication and presentation skills with the ability to clearly explain design thinking
• Highly organized, with strong attention to detail and the ability to juggle multiple priorities
• Passionate about creating stylish, functional, and user-centred products