Senior Social Strategist (Sport)

Job Description:

A BIT ABOUT US

Dentsu Creative is dentsu's sole global creative network. We are in the business of sustainable brand transformation through the magic of applied creativity. Named Cannes Lions Agency of the Year in 2022, DC is made for integration with Dentsu's Media and Merkle networks. With 9,000 creatives across the globe, DC is primed to deliver ideas that create culture, shape society, and invent the future.

ROLE PURPOSE

Social is one of the biggest and most exciting growth opportunities within DC. This role is key to our clients’ social success. Responsible for formulating and executing innovative social strategies that elevate brands, enhance engagement, and deliver measurable value and results. You will be one of the leading voices for social for DC working across markets for a specialist sports client. You will be generating and plugging into social innovation projects that keep DC pushing the boundaries on where next for social.

KEY RESPONSIBILITIES

SOCIAL MEDIA STRATEGY AND DEVELOPMENT

• Create brilliant and comprehensive social media strategies/frameworks that lead to brilliant work for our clients and new business pitches across owned and paid.
• Oversee the development of social content from a strategic perspective for our clients' social media channels across markets.
• Create products, playbooks, and ways of working for teams to ensure clarity and social excellence of scope for each client.
• Work closely with creatives and creators to create the best creative for the job in hand.
• Work with client service/operations and community management teams for smooth running and growth of social accounts.
• Work with media, data, and other teams within dentsu (e.g., SEO, data, and analytics) on whole picture social planning, amplification, and execution.
• Build/nurture a team and community for social within the Agency/wider dentsu network.

SOCIAL EFFECTIVENESS

• Work with the social/agency teams to provide added value to clients and keep them ahead in social – from regular reports, workshops, future trends, and updates.
• Measurement and analytics - Be the expert on measurement and evaluation techniques and tools for social.
• Outcomes not outputs - Provide data/reporting and tracking on social programmes to evaluate the effectiveness and impact of investment for our clients.

FUTURE DIRECTION AND INNOVATION

• Evolve future models for social.
• Create social products and processes clients can easily buy into.
• Be informed and ahead of the social/content trends and in turn inform the agency and clients in regular sessions.
• Build and use the right mix of tools to deliver the best strategies and results.
• Test, learn, and innovate with clients to push boundaries.
• Take the Agency on the journey – leading the way with best practice.

QUALIFICATIONS & SKILLS

We’re looking for someone with:

• A curious mindset and bigger picture thinker.
• Who loves to be ahead of social best practice/tools and measurement techniques for platforms.
• And enjoys a challenge/get a kick out of solving client problems.

Experience

• Proven track record of social brilliance for clients.
• Strong Sports understanding.
• Cross-market experience.
• Social leadership – developing and leading a Social Strategy team.
• Delivering successful social/social and content strategies across Organic and Paid.
• Proving the value of social – Has a deep understanding of social metrics and how to achieve the best value from social content and activations.

Skills

• Presentation skills/technical skills/social platforms.
• Technical platform expertise.
• A good understanding and experience of working with different social insight and measurement tools – from in-platform analytics to third-party tools.
• Proposal/report writing/project planning/trends and vision setting.
• Brief writing/proposal writing.
• Leadership – manage and develop a team with vision and empathy.
• Positive client feedback and relationships.
• Growth in social – number of accounts and revenue/new wins/team growth.
• Successful case studies/social success stories and the role of strategy in delivering results for clients.
• Delivering innovative projects - wider DC projects and innovation.
• Social kudos – more people in DC knowing about the brilliance of social.

WORKING WITH US

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways, we espouse humility alongside practical flexible problem solving.

On your journey, you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture, and change behavior. By bringing together the capabilities, experience, and relationships of our collective experts, the opportunities for personal growth and development are endless.

WHAT WE OFFER

• This is a permanent role / XX month Fixed Term Contract / Maternity Cover.
• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

INCLUSION AND DIVERSITY

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual orientation, age, or disability. Individuality is what makes us great; we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need, but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-DC

Location: Manchester - Bonded Warehouse

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent