Senior Social Strategist

Havas Media Group Spain SAU; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Havas Play is seeking a Senior Strategist (Social) to drive social-first thinking across major client relationships and shape our social and creator strategy. The role requires immersion in social innovation, cultural fluency, and strategic rigor to deliver fresh thinking for diverse brands and rights holders.

You will lead strategic workstreams, translate business challenges into actionable opportunities, and collaborate across cross-agency teams to deliver impactful social campaigns and

Qualifications

• Experience in strategic social thinking and brand culture.
• Ability to translate business challenges into strategic questions.
• Strong understanding of social platforms and creator ecosystems.

Responsibilities

• Champion social-first thinking across client work and new business.
• Maintain understanding of contemporary culture, communities and platform behavior.
• Develop strategic workstreams and robust recommendations grounded in audience insight.
• Produce briefs for Play creative teams and identify emerging trends.

Skills

Social strategy

Audience insight

Cultural fluency

Collaboration

Leadership

Job description

Agentur : Havas Play Stellenbeschreibung : About Havas Play

At Havas Play, we build brands in culture. As an integrated culture marketing agency, we create culture-first 360 campaigns that sit in the space between traditional advertising and media - connected through culture, powered by partnerships, creators, talent, media and experiences.

The Opportunity

We are looking for a Senior Strategist (Social) to support strategic social-first thinking across major client relationships and help shape Havas Play’s offer across the social and creator landscape This is an exciting opportunity to be part of a growing social strategy team: We’re looking for someone immersed in social innovation and culturally fluent, with a strong sense of strategic rigour to bring fresh thinking to the team.

Core Responsibilities

• Champion social-first thinking and audience-centred approaches across client work, new business and internal initiatives.
• Maintain a strong understanding of contemporary culture, communities, behaviours and social platforms.
• Unearth and apply social and cultural intelligence to strategy and creative help brands participate credibly and effectively in culture.
• Translate business challenges into clear strategic questions and opportunities.
• Lead and contribute to the development of strategic workstreams across a diverse range of brands and rights holders.
• Develop robust strategic recommendations grounded in audience understanding, cultural insight and platform behaviour.
• Produce clear, inspiring and actionable briefs for Play creative teams.
• Identify emerging trends, shifts and opportunities relevant to client categories and audiences.
• Demonstrate an understanding of client business challenges and commercial objectives.
• Support senior team members in managing strategic relationships and opportunities for growth.
• Work with cross-agency teams on new client and new business opportunities, leading on social workstreams.
• Contribute to agency thought‑leadership, marketing initiatives and new business opportunities when required.

Expectations

Strategic Craft

• Produces strategic thinking that is insightful, clear and commercially relevant.
• Connects audience understanding, cultural insight and business objectives effectively.
• Frames problems and opportunities in ways that unlock creative and social solutions.
• Owns the development of a strategic point of view on social ecosystems.

Culture & Social Expertise

• Demonstrates strong judgement around brand participation in culture.
• Maintains a strong understanding of creator ecosystems, online communities and platform-native behaviour.
• Uses social intelligence and audience signals to identify emerging cultural opportunities and shifts.
• Demonstrates strong judgement in how brands engage with creators, communities and culture in credible and relevant ways.
• Understands how subcultures, fandoms and interest-based communities shape conversation and influence behaviour.

Collaboration & Leadership

• Supports the wider agency in strengthening its social, influencer and culture-led strategy capabilities.
• Builds strong working relationships across disciplines and teams in Play and beyond.
• Manages workstreams with multiple collaborators and stakeholders.
• Supports and develops junior team members: knowledge-sharing, upskilling and coaching.

Measurement & Effectiveness

• Define success frameworks and KPIs that connect activity to brand and commercial outcomes.
• Work with client, creative, data and insight teams to ensure delivery against strategic objectives.
• Use campaign performance and learning to continuously refine and evolve strategy.

Personal Qualities

• Strategic, curious and culturally engaged.
• Creatively ambitious with strong judgement.
• Collaborative, generous and team-oriented.
• Clear and persuasive communicator, able to simplify complexity.
• Passionate about creating effective work that earns attention and drives impact.

Working Arrangements

• Office presence: 3 days per week with the Havas Play team.
• Travel: Occasional travel for client meetings and events.

Why Join Havas Play?

This is an opportunity to join an agency built around creativity that drives impact, and to play a leading role in shaping how brands win in culture. You will work with ambitious clients, talented collaborators and a team that values smart thinking, strong partnerships and exceptional work.

Vertragsart : Permanent

In der Havas Gruppe sind wir stolz darauf, allen potenziellen Mitarbeitern gleiche Chancen bieten zu können und keine Diskriminierung zu tolerieren. Wir sind ein Arbeitgeber, der sich für Chancengleichheit einsetzt und begrüßen Bewerber unabhängig von Alter, Geschlecht, ethnischer Zugehörigkeit, Behinderung und anderen Faktoren, die keinen Einfluss auf die Fähigkeit einer Person haben, ihre Arbeit zu erledigen.

Havas Group

Die Havas Group ist eine der weltweit größten globalen Kommunikationsgruppen. Die 1835 in Paris gegründete Gruppe beschäftigt 20.000 Mitarbeitenden in mehr als 100 Ländern. Die Havas Group ist bestrebt, das weltweit beste Unternehmen zu sein, um durch Kreativität, Medien und Innovation sinnvolle Verbindungen zwischen Menschen und Marken herzustellen.

Havas Media

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Arbeiten bei der Havas

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