Senior Social Producer

Grapevinejobs; Harrow; On-site; GBP 60,000 - 90,000; Full time

Job summary

Grapevinejobs seeks an experienced Senior Digital Brand Lead to own end-to-end social campaigns across our IP portfolio. You’ll partner with the Digital Brand Lead and work with Programming, Marketing, Creative and PR to deliver bold, data-driven campaigns that resonate across international regions.

You will manage a Junior Social Media Producer and freelance editors, ensuring campaigns align with KPIs and brand strategy while exploring new platforms and opportunities.

Qualifications

• Proven track record delivering social campaigns that grow engagement.
• Ability to develop strategy from scratch and pitch ideas.
• Experience managing a team of producers/editors and external partners.

Responsibilities

• Own end-to-end social campaigns across IP portfolios from ideation to delivery.
• Build relationships with Programming, Marketing, Creative and PR teams for coordinated plans.
• Lead social content decisions and long-term strategy for owned properties.
• Develop and produce shows-adjacent shortform series.
• Manage multiple campaigns, optimizing for efficiency and audience impact.
• Oversee workload of freelance social producers and editors.

Skills

Team leadership

Campaign strategy

Social campaigns

Data-driven decisions

Cross-functional

Tools

Analytics tools

Job description

These campaigns will drive growth and engagement across our social platforms, while building fandom for our IP and delivering innovative, impactful content. You'll also act as a development producer for all shows-related original content — whether that's Behind-the-Scenes Interviews, show extensions, or working with the Director of Digital Commissioning and Production on IP-adjacent shortform series.

As a senior member of the Digital Brand Team, you'll be a core part of the Digital & Social team and wider business, working closely with colleagues in Press, Marketing, Programming and Creative teams to keep collaboration strong, while acting as an advocate for digital.

Creative, experienced and organised, you'll manage a Junior Social Media Producer and freelance video editors, helping your team reach its full potential.

What you will be doing?

• Working closely with the Digital Brand Lead, you'll own end-to-end social campaigns in support of IP across the portfolio — from ideation and pre-production through production, workflow, timelines, asset development, scheduling and delivery to international regions
• You'll build strong relationships across teams, working with Programming, Production, Marketing, Creative and PR to drive clear communication and execution of digital plans
• You'll lead social content decisions for the properties you own, driving long-term strategy, pre-planned campaigns and day-to-day editorial decisions in line with departmental KPIs
• You'll help develop and produce shows-adjacent shortform series
• You'll manage multiple social campaigns at once, streamlining for efficiency while crafting thoughtful strategies to best serve unique audiences
• Depending on individual project needs, you'll manage the workload of freelance social producers and editors
• You'll work with key social platforms such as Meta, TikTok and YouTube, as well as scouting out emerging platforms that can help us grow our customer base and brand
• You'll develop and own goals and performance metrics for campaigns, monitoring regularly to understand what's working and recommending continuous improvements
• You'll be a strong advocate for digital, building relationships across the company and industry.

What are we looking for?

• Experience managing a team of social media producers and editors, and collaborating with internal and external partners
• A proven track record delivering results on social campaigns, with the ability to develop strategy from scratch, pitch big ideas internally and externally, multi-task and prioritise, manage a high volume of campaigns, plus a drive for testing, learning and making insight and data-driven decisions
• Experience generating and executing large-scale social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics
• Experience in managing behind-the-scenes shoots, both on location and remotely
• A passion for social media and understanding of its impact on the business, as well as an up-to-date knowledge of platform best practices
• Ability to thrive in a fast-paced environment, adapting readily to changing priorities, nuanced feedback, and demanding project timeframes.