Senior Social Media Officer

Practical Action; Kilsby; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading international NGO in the UK seeks a creative and data-driven Senior Social Media Officer to manage its social media presence across various channels. This position involves developing strategies, engaging followers, and crafting impactful content while analyzing performance to drive results. Ideal candidates will have experience in social media management, strong storytelling abilities, and a collaborative mindset. The role offers a flexible working environment with a hybrid model and excellent benefits.

Benefits

Hybrid/flexible working options

27 days holiday plus public holidays

Pension scheme with employer contribution

Enhanced family-friendly policies

Life assurance

Bike-to-work scheme

Qualifications

• Proven experience managing social media for an organization or brand.
• Excellent knowledge of LinkedIn, Instagram, YouTube, etc.
• Strong storytelling skills and multimedia content creation experience.
• Solid grasp of digital analytics and social listening tools.
• Strong attention to detail and ability to work on multiple projects.
• Experience working with global or remote teams.

Responsibilities

• Lead the delivery of social media strategy aligning with communications goals.
• Manage global social media channels and engage with followers.
• Create and coordinate engaging platform-appropriate content.
• Analyse performance and use insights to inform strategy.
• Stay ahead of trends for engagement and innovation.

Skills

Social media management

Digital communication

Storytelling

Digital analytics

Collaboration

Tools

Sprout Social

Canva

Adobe Creative Suite

Monday.com

WordPress

Job description

Overview

We're looking for a creative and data‑driven Senior Social Media Officer to take the lead on managing and evolving our social media presence across multiple channels. You’ll work closely with colleagues across our global teams to bring our brand to life online—raising awareness, driving engagement, and helping us tell powerful stories of change. This role sits within our Brand & Communications team.

Responsibilities

• Lead the delivery of our social media strategy, ensuring alignment with broader communications goals.
• Manage our global social media channels and digital communities—engaging followers, responding to queries, and growing our reach.
• Create and coordinate engaging, platform‑appropriate content, including graphics, video, and storytelling.
• Analyse and report on performance, using insights to inform strategy and day‑to‑day decisions.
• Stay ahead of trends and spot new opportunities for engagement and innovation.
• Support colleagues and partners with expert advice, toolkits, and training to strengthen their own social media activity.
• Contribute to integrated campaigns, helping us amplify advocacy, fundraising, and thought leadership efforts.

Who you are

You are a dynamic digital communicator with a passion for social justice, sustainable development, and climate resilience. You know how to craft content that cuts through the noise and builds community. You’re equally comfortable rolling up your sleeves to write a post or digging into analytics to drive results. You’re curious, collaborative, and confident in your expertise—ready to take initiative while working as part of a supportive and values‑driven team.

Qualifications

• Proven experience managing social media for an organisation or brand (experience in the INGO or development sector a plus).
• Excellent knowledge of key platforms (LinkedIn, Instagram, YouTube, etc.) and how to get the most out of them.
• Strong storytelling skills and experience creating multimedia content.
• Solid grasp of digital analytics, social listening tools, and reporting best practices.
• Strong attention to detail, with the ability to work across multiple projects and priorities.
• Experience working with global or remote teams and an inclusive, collaborative mindset.

Bonus

• Experience using tools like Sprout Social, Canva, Adobe Creative Suite, or Monday.com.
• Familiarity with WordPress or other CMS platforms.
• Understanding of SEO or email marketing principles.

Benefits

• Hybrid/flexible working options. (For UK staff, the expectation is that staff will be in the office on average 4 to 12 days per month, the exact balance will depend on an individual's specific role and organisational team working)
• Full‑time roles are contracted at 35 hours per week.
• 27 days’ holiday rising with continuous service, in addition to public holidays.
• Pension scheme – employer contributes 10.5% of salary and the employee contributes a minimum of 5%.
• Enhanced family‑friendly policies, including maternity, adoption, paternity, and shared parental leave.
• Life assurance (3 × annual salary).
• Bike‑to‑work scheme.

Working with us means being part of a team that drives meaningful change—not just talking about it. You’ll join a community of experts, activists, and innovators united by a shared belief that where there’s action, there’s hope. Your work will help power solutions that improve lives, protect our planet, and challenge the status‑quo. We offer a flexible, inclusive, and purpose‑driven work environment where your voice will be heard and your ideas will help shape our future. Our open‑plan offices are located in the centre of Rugby and near Rugby train station.

The successful applicant must have the pre‑existing right to both live and work in the UK. This will be a global role based in the UK, and they must be within a commutable distance from our office in Rugby, as they would be expected to attend the office as per our General Principles of Hybrid working.