Senior Social Media Manager - Luxury Watch Brand

Up World; Maidenhead; On-site; GBP 50,000 - 60,000; Full time

Job summary

A fast-growing brand in the luxury sector seeks a Senior Social Media Manager in Maidenhead to lead their social media strategy. This hands-on role will shape the global presence, manage community engagement, and create compelling content across key platforms like Instagram and YouTube. With a focus on brand storytelling, collaboration with creative teams, and performance analytics, this position is ideal for a strategic thinker passionate about digital communication.

Qualifications

• Proven experience managing social media for a premium brand.
• Strong understanding of platform-specific strategies.
• Experience with agencies and content production budgets.

Responsibilities

• Develop and implement a creative, data-driven social media strategy.
• Manage content creation and community engagement.
• Analyze performance data and report on KPIs.

Skills

Social media management

Content strategy

Community engagement

Analytical skills

Storytelling

Campaign ideation

Job description

Are you a strategic thinker with a passion for digital storytelling and building vibrant online communities? We’re looking for a Senior Social Media Manager to lead and elevate the social presence of a premium, fast-growing direct-to-consumer brand in the luxury space.

As our client's first dedicated social media hire, you’ll play a central role in shaping and growing their global social presence. Reporting to the Head of Communications and working within a collaborative Marketing team, you’ll be responsible for designing and executing a compelling social media strategy that drives engagement, builds brand affinity, and showcases their unique story to the world.

This is a hands-on role with the opportunity to lay the foundations for a wider social team. You’ll be managing content creation, community engagement, performance analytics, and agency relationships - all while championing the voice of the brand across key platforms including Instagram, YouTube, TikTok, LinkedIn, and Facebook.

What you'll do...

• Develop and implement a creative, data-driven social media strategy tailored to a global audience.
• Oversee daily social media operations: scheduling, publishing, and community management.
• Collaborate with internal creative, PR, and digital teams, plus external content partners.
• Produce long-form, episodic content to deepen storytelling and community connection.
• Manage agency and freelancer relationships, including budgets and deliverables.
• Partner with digital marketing to align organic and paid social strategies.
• Stay ahead of trends and competitor activity to inform strategy and creative.
• Analyse performance data and report on KPIs to inform ongoing improvements.
• Act as a brand guardian, ensuring all content reflects the brand's values and visual identity.
• Respond to customer and media inquiries via social channels in collaboration with internal teams.
• Explore partnership opportunities and think outside of the box to continue growing the community.

Who you are...

• You have proven experience managing social media for a premium or fast-growing brand (in-house or agency side).
• Strong understanding of platform-specific content strategies, especially Instagram, YouTube, and TikTok.
• Experience working with agencies/freelancers and managing content production budgets.
• Creative flair for storytelling and campaign ideation, matched with strong copywriting skills.
• Analytical mindset, with experience using tools to track, report, and optimise social performance.
• Collaborative, organised, and comfortable in a fast-paced environment.
• Knowledge of luxury goods or e-commerce is a plus - but a passion for storytelling and community-building is essential.

Salary: £50,000 to £60,000 DOE
Logistics: Maidenhead office (4 days a week on site)

Maidenhead has Elizabeth line and it's around a 45min commute from Central London