Senior Social Media Manager

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Inspired Education is the leading global group of premium schools, with a portfolio of over 100 private schools across six continents, utilizing proven educational practices worldwide to provide over 80,000 students with a world-class learning experience from Kindergarten to Year 13. We are also recognized among the top 10 highest value private companies in the UK by Beauhurst.

In over 24 countries, Inspired schools are developed to reflect and integrate into their local cultures. They form an international family of schools committed to nurturing students' academic and personal growth in a progressive and innovative environment.

Join our award-winning team of over 12,000 employees to work in state-of-the-art facilities alongside renowned educators and leaders in some of the world's most desirable locations. We invest heavily in professional development, offer excellent career opportunities, and support mobility across our group.

ROLE SUMMARY:

This is an exciting new role in a growing area of our business with significant potential. The Senior Social Manager will drive and implement paid and organic social media and content marketing campaigns globally, including for new school openings (online and physical).

The role involves managing our internal social team and leading an in-house transition to organic social media. Focus areas include brand awareness, engagement, enrollment, and retention, overseeing planning, implementation, and optimization across Inspired’s channels and managing local social media experts.

We seek a passionate, dynamic manager who is highly motivated, forward-thinking, and capable of leading strategy and execution independently. The ideal candidate will have over 5 years of proven experience in building social media brand awareness and equity, with a keen interest in developing their career in owned and paid channels.

KEY RESPONSIBILITIES:

1. Develop a centre of excellence to promote social media and content strategies across 110+ schools, ensuring effective social media activity.
2. Understand the needs of individual schools and tailor social strategies accordingly.
3. Lead a team of 5+ local social community managers, aligning content with business and local market objectives.
4. Monitor industry trends and identify new opportunities.
5. Identify potential revenue streams through emerging social products.
6. Recommend social media tools for automation and efficiency at a global level.
7. Collaborate with school leadership to ensure content aligns with regional priorities and commercial goals.
8. Improve overall social strategy by finding efficiencies and addressing gaps.
9. Manage paid and organic social campaigns to maximize ROI.
10. Support content marketing efforts and advise on KPIs and strategies.
11. Share best practices and updates across marketing units.
12. Report on KPIs related to brand awareness, ROI, and retention.

THE IDEAL CANDIDATE WILL HAVE:

• Strong collaboration and teamwork skills
• Analytical, data-driven mindset
• Excellent time-management and prioritization skills
• Positive team environment fostering abilities
• Excellent communication skills
• Creativity, flexibility, and adaptability
• Problem-solving confidence
• Self-motivation and initiative
• Outstanding organizational skills
• Growth mindset, curiosity, and resilience
• Motivation to achieve goals and inspire others
• Exceptional interpersonal and leadership skills