Senior Social Media Manager

The Walt Disney Company (France); London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

The Walt Disney Company is seeking an experienced Senior Social Media Manager for a 12-month maternity cover in London. The role requires a strategic leader to guide social media efforts for Disney+ EMEA, driving engagement and aligning with business objectives. You will oversee a team and shape compelling campaigns across various platforms.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry for family and friends

Disney Discounts on products and tickets

Excellent maternity & paternity leave

Qualifications

• Experience in a senior social media role, preferably in TV and entertainment.
• Strong understanding of UK and EMEA social media landscape.
• Proven ability to manage and inspire a team.

Responsibilities

• Lead social media strategy for UK Disney+ channels.
• Manage a team of 6 and oversee influencer engagement.
• Monitor KPIs and optimize social media performance.

Skills

Social Media Management

Stakeholder Management

Creative Strategy

Job description

Job Title: Senior Social Media Manager (12 months maternity cover)

Reporting to: Director

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

Be you, be here, be part of the story!

At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.

Job Summary

Senior Social Media Manager – Maternity cover

Disney are looking for a strategic, experienced and creative Senior Social Media Manager to cover an upcoming maternity leave in the team. This role will take an equally insight-driven and highly creative approach to drive talkability and engagement around our tentpole shows on owned channels, whilst working in step with our earned and paid teams to deliver a holistic content and platform strategy.

Leading a talented UK-based team of six, the successful candidate will be obsessed with all forms of social media, keeping their finger on the pulse of key platform developments and trends to leverage in our approach, as well as being laser focused on developing social strategy that meets overall business objectives.

The Senior Manager will be responsible for developing and evolving our cross-platform strategy for the UK & EMEA and will also oversee all creator and influencer work for Disney+, including our UK ambassador programme.

The Senior Manager has direct responsibility for all @Disney+ channels (Instagram, Facebook, TikTok, X and YouTube) and will be responsible for: driving growth and engagement against clearly defined KPI’s, identifying varied content opportunities, spearheading innovative creative executions, trialling new formats and working with the Paid Social Media team to identify opportunities to amplify content and drive conversion.

They also have responsibility for all elements of influencer and creator activity, including overseeing vetting processes, legal clearances, contracting, providing insight on creator and influencer selection and measurement.

The role will require close collaboration with multiple stakeholders across the UK and EMEA to provide strategic counsel and support in delivering against business objectives. Agility, adaptability and fast thinking are essential requirements in managing workflow and keeping stakeholders informed and updated.

The Senior Social Manager will be joining a team that’s passionate about what we do. We approach our work with a positive mindset with creative approaches to problem-solving, no matter the task. We support each other to do the same. We’re respectful of each other and are individually committed to each fostering a team that is trusting, transparent and inclusive. We are committed to excellence at all levels and are always looking to improve. We know that our roles can require resilience, and we support each other to flourish.

The opportunity for you:

• In step with the Director, work with the team and our agencies to deliver Disney+ EMEA's FY26 social media and influencer strategy
• Direct responsibility for operation and performance of all UK Disney+ channels, whilst providing key strategic counsel and guidance to EMEA markets in the implementation and localisation of social strategy
• The chance to shape innovative and creative social campaigns for some of the biggest TV shows on the planet – from UK Originals such as Rivals and A Thousand Blows, to tentpole US shows such as Ryan’s Murphy’s upcoming All’s Fair and the return of Percy Jackson, to some of our most beloved long running series such as Grey’s Anatomy and Modern Family
• Responsibility for the optimisation and growth of UK channels and monitoring and evolving benchmarks and KPIs to ensure maximum exposure and impact across all work
• Work directly with platforms (Meta, YouTube, TikTok) to ensure we are mining and sharing industry developments, keeping a ‘test and learn’ mentality at the forefront of our thinking to ensure we are reaching audiences on each platform in the most effective ways possible
• Oversee all elements of the Disney+ ambassador programme – looking at innovative and effective ways to grow and evolve the initiative, whilst building a wider network with other creators / influencers we may want to partner with in the future
• Work with an incredible EMEA-wide team to set creative benchmarks, best practice standards and an infectious enthusiasm for delivering best in class work in the social space
• Manage department budgets, including forecasting, budget tracking and reporting
• Manage a UK team of 6, inspiring all team members to strive for success and raise the bar creatively in the work we deliver. Provide support and deputise for the Social Media Director, as required.

The experience you will have:

• From a senior position in a social department and/or at a specialist social agency (preferably in TV and entertainment) with significant experience in the social media industry
• Considerable experience working with Creators, influencers and on-screen talent
• Impressive understanding of the UK social media landscape, a strong passion for all aspects of social media and familiarity of cultural nuances across EMEA markets
• Data and insight driven with the capability to provide meaningful analysis from social reporting
• A deep understanding of industry standards and legal regulations which apply to both social and influencer marketing
• An impressive network and black book of contacts within the industry
• Second-to-none stakeholder management skills, working with teams across the UK, global and EMEA to communicate clearly and persuasively.
• Experience navigating approval processes, creative guidelines and approval systemsin a complex matrix organization and not afraid to speak up to push ideas through, negotiating on concepts to gain the trust of senior stakeholders and deliver results.
• Experience of working with both paid and organic Marketing/ Social Media campaigns
• Strong command of English written language, with excellent copywriting skills and a flair for creativity
• Extensive experience managing people and nurturing their growth and development
• Experience onboarding and managing freelance resource
• Experience managing social department budgets - reporting, allocating, and optimising for results.

The Perks:

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort food and beverages and ticketing
• Excellent maternity & paternity leave
• Business Resource Groups – Women @ Disney, Diversity @ Disney, Pride @ Disney etc.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.