Senior Social Media Manager

Publicis Groupe UK; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading health communications agency is seeking a Senior Social Media Manager in London. The role involves developing social media strategies for healthcare clients and managing campaigns across multiple platforms. Ideal candidates will have over 4 years of experience, particularly with pharmaceutical clients, and strong skills in social media analytics. This position offers a hybrid work model, allowing employees to balance in-office and remote work effectively.

Benefits

WORK YOUR WORLD opportunity

Flexible 'YOU' days for well-being

24/7 HELP@HAND benefits helpline

Family friendly policies with full pay

Flexible working & bank holiday swap

Local discounts at various retailers

Qualifications

• 4+ years of experience in a social media agency role.
• Track record of success with healthcare or pharmaceutical clients.
• Proficiency in social media campaign development across platforms.

Responsibilities

• Build and execute social media campaigns and content calendars.
• Develop paid social media plans on LinkedIn, X, and Meta.
• Guide junior team members on social media best practices.

Skills

Social media strategy development

Healthcare client experience

Social listening and analytics

Excellent communication skills

Organizational skills

Tools

Quid

Brandwatch

Sprout Social

Falcon

Job description

BRAND: Langland
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

WHO WE ARE

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Engagement, and Advertising, to create unique value with visionary clients.

Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

Overview

WHAT IS THE ROLE?

As a Senior Social Media Manager, you will act as client counsel and strategic partner for everything social across a portfolio of healthcare and pharmaceutical accounts.

You will be responsible for developing and executing innovative social media strategies that align with client objectives and deliver measurable business results. This includes overseeing all aspects of social media projects, from strategic planning and content development to performance reporting. You will work closely with the wider internal team and external partners to ensure seamless campaign execution and exceptional client service.

Responsibilities

WHAT WILL YOU BE DOING?

• Building social media campaigns and calendars with consideration for both organic and paid content
• Developing and executing paid social media plans primarily on LinkedIn, X and Meta
• Supporting the upskilling of the PR team's social media knowledge
• Conducting social media listening setup based on the client brief
• Helping support the growth of the social media team by working with junior team members to upskill them on social media writing and research
• Providing guidance and recommendations to clients based on social media best practice

Qualifications

WHO ARE YOU?

• 4+ years of experience in a social media agency role
• Ideally you will have a proven track record of success working with healthcare or pharmaceutical clients
• Expertise in developing and executing social media campaigns across various platforms, particularly with LinkedIn and Meta
• Proficiency in social listening and analytics tools such as Quid, Brandwatch, Sprout Social, or Falcon
• Strong understanding of LinkedIn campaign and content development, with a preference for thought leadership profile management.
• Excellent written and verbal communication skills, with the ability to present information clearly and persuasively.
• Strong organisational and time management skills, with the ability to manage multiple projects simultaneously.

Please note: our teams work on a hybrid basis with 3 days per week in the office and 2 from home.

Additional information

Langland has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• "YOU" DAYS - flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).