Senior Social Media Manager

Howden; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Howden is seeking a Senior Social Media Manager to join our central corporate team. Reporting to the Group Head of Content, you will lead the social media centre of excellence, turning strategy into day-to-day execution.

You will own the planning, governance and delivery of campaigns across corporate channels, line-manage the Social Media Executive, and mentor the wider team while briefing and quality-checking content yourself.

Qualifications

• Strong written and verbal communication skills with excellent attention to detail.
• Strong analytical and reporting capabilities with confidence interpreting social performance data.
• Experience using social media management and planning platforms.
• Knowledge of the insurance/financial services sector would be advantageous.

Responsibilities

• Own briefs, triage and scope projects within a high-volume workload.
• Manage workflows, content calendars and forward planning across divisions and geographies.
• Deputise for the Group Head of Content in meetings and projects.

Skills

LinkedIn

Instagram

Content planning

Staff management

Measurement & analytics

Paid social campaigns

Employee advocacy

Channel governance

Tools

Hootsuite

Monday.com

Job description

Howden is a global insurance group with employee ownership at its heart. We're experts helping clients adapt and thrive in a changing world. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mind-set, and our strength lies in our ability to collaborate as a powerful international team comprised of over 24,000 employees spanning more than 100 countries.

Our people are our biggest asset as well as our largest shareholder group and are everything that makes us unique; our inclusive culture, the quality service we offer our clients, and our continued growth all come from our people-first approach. There is no such thing as individual success. We all need to play our part, contributing our skills and experience to make a true difference. That's Howden.

The Role

An exciting opportunity has arisen for a Senior Social Media Manager to join our central corporate team. Reporting to the Group Head of Content, you will be the delivery lead within our social media centre of excellence, turning strategy into consistently brilliant day-to-day execution.

This is a senior, hands-on role for a smart, driven social media professional. You will lead the day-to-day running of the corporate social media team, owning planning, execution, governance and best practice across our channels. You'll line manage our Social Media Executive, mentor the wider team, deputise for the Group Head of Content, and remain close to the craft by briefing, creating and quality-checking content yourself.

What you'll be doing

• Take ownership of briefs, triaging, scoping and resourcing projects across a competing workload.
• Manage workflows, content calendars and forward planning with colleagues across divisions and geographies.
• Deputise for the Group Head of Content in meetings and projects across the business.
• Lead the planning and delivery of campaigns, thought leadership content and sponsorship activity across corporate social channels.
• Support senior leaders with their LinkedIn presence and lead delivery of the executive social media programme.
• Build and develop the employee advocacy programme across the business.
• Optimise measurement, reporting and performance analysis to improve content and campaign effectiveness.
• Provide first-line social media advice to marketing, communications and social media colleagues on best practice and campaign delivery.
• Act as custodian of social media governance, ensuring best practice is embedded across all corporate channels.
• Lead channel consolidation initiatives, including LinkedIn page migrations, training workshops and super-user programmes.
• Partner with Digital teams to advise on and monitor paid social media activity.
• Manage relationships with key social media tools, including Hootsuite and Monday.com, while supporting AI workflow and technology implementation.

Who we're looking for

• Extensive social media management experience with deep expertise across LinkedIn and Instagram, ideally within a B2B environment.
• Experience coordinating, prioritising and resourcing a high-volume content function.
• Previous line management, coaching or mentoring experience.
• Strong content creation and quality assurance capabilities, with the ability to brief, produce and review platform-native content.
• Proven experience managing senior stakeholders within a complex, matrixed international organisation.
• Strong experience using content planning, scheduling and reporting platforms.
• Experience delivering and optimising paid social media campaigns.
• Knowledge of employee advocacy programmes and executive social media initiatives.

Qualifications

• Strong written and verbal communication skills, with excellent attention to detail.
• Strong analytical and reporting capabilities with confidence interpreting social performance data.
• Experience using social media management and planning platforms.
• Knowledge of the insurance industry, financial services sector, channel consolidation projects or AI-enabled content workflows would be advantageous.

Why work at Howden?

We have always been employee-owned and driven by entrepreneurial spirit. Right from the beginning, we've focused on employing talented individuals and empowering them to make a real difference to the company whilst building successful and fulfilling careers at the same time.

Simply put, we hire talented specialists and give them what they need to make a difference for clients. Always have, always will.

People join Howden for many different reasons, but they stay for the same one: our culture. It's what sets us apart, and the reason our employees have been turning down disappointed head-hunters for years. Whatever your priorities, whether that's work/life balance, career progression, sustainability or volunteering, you'll find like-minded people driving change at Howden.

What do we offer in return?

A career that you define.

At Howden, we value diversity. There is no one Howden type. Instead, we’re looking for individuals who share the same values as us:

• Our successes have all come from someone brave enough to try something new.
• We support each other in the small everyday moments and the bigger challenges.
• We are determined to make a positive difference at work and beyond.

Diversity and Inclusion

At Howden we value diversity. There is no one Howden personality type. Instead, we're looking for individuals who share the same values as us:

• Our successes have all come from someone brave enough to try something new.
• We support each other in the small everyday moments and the bigger challenges.
• We are determined to make a positive difference at work and beyond.

We consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients and business partners with equality, fairness and respect, regardless of age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.

Reasonable Adjustments

We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT and office set-ups, we can also accommodate other changes such as flexible hours or hybrid working where appropriate.

Our Sustainability Promise

We're on a lifelong journey to become an ever more sustainable group. It's a commitment to taking care of our people and the world we live in, doing good business and making a positive impact wherever we can.

Our governance processes, company policies and review systems are all geared towards our goal of making a positive impact in the world.