Senior Social Media Manager

Bulk™; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Gym membership subsidy

Birthday leave

PerkBox

Bulk product discount

Flexi Start

Extra annual leave

Pension scheme

Life assurance

Medicash

Volunteer day

Cycle to work

Maternity/paternity leave

Bulk Pantry

Happy hour fridge

Summer hours

Job summary

Bulk in London seeks a Senior Social Media Manager to own the organic strategy across Instagram, TikTok and YouTube, driving reach and engagement with culturally relevant content.

You will lead content calendar, brief creators, develop tone of voice, build community, analyze performance, and collaborate with ambassadors in a hybrid London role with three days in the office and two from home.

Qualifications

• 5+ years of experience in social media, preferably for sports/fitness brands.
• Proven ability to grow reach and engagement across key platforms.
• Strong copywriting skills and ability to adapt tone by platform.

Responsibilities

• Lead organic social strategy across Instagram, TikTok and YouTube.
• Own the social content calendar and brief creators.
• Manage day-to-day publishing, asset briefs and copywriting.

Skills

Social platforms

Copywriting

Team mentoring

AI tools

Brand understanding

Tools

Video editing

Analytics tools

Job description

• Flexi Start
• Happy Hour Drinks Fridge (Thursdays & Fridays)

#TEAMBULK ARE HIRING A SENIOR SOCIAL MEDIA MANAGER

At Bulk™, we believe the gym changes everything. It makes you feel stronger, fitter and healthier. For 20 years, we’ve been developing elite sports nutrition products for every type of training. Trusted by Olympic athletes and everyday gym-goers, we help you power through training, push your limits, and achieve more.

Join us, and be part of what's next.

IN A NUTSHELL

We’re looking for a Senior Social Media Manager who will own the organic social strategy and execution across key platforms such as Instagram, Tiktok and Youtube. The role will play a leading role in growing brand reach and driving engagement via building culturally relevant social‑first content that appeals to Bulk’s core audience.

WHAT WILL YOU BE DOING?

Organic Social Strategy & Growth

• Lead the development and delivery of Bulk’s organic social media strategy, with a strong focus on maximising Instagram, Tiktok and Youtube
• Be accountable for social performance, driving team to continuously grow & improve metrics such as reach, engagement and follower growth
• Monitor competitor activity and platform development, proactively bringing insights & recommendations on how to capture growth opportunities
• Use AI-enabled tools thoughtfully to accelerate insight, ideation and content development, while protecting creative quality, originality and Bulk’s distinctive tone of voice.

Social Content Calendar & Creative Development

• Own the social content calendar, balancing content types (e.g. campaign launches, product moments, reactive trends, community storytelling) to deliver engaging content to consumers
• Create and brief social‑first and thumb‑stopping content formats (e.g. Tiktoks, Reels, Stories, carousels, memes, UGC‑led assets) that are in line with relevant cultural, fitness and nutrition trends
• Define & manage day‑to‑day social content & publishing process, including asset briefing, creation, copywriting and publishing
• Develop Bulk’s tone of voice on social, ensuring content feels credible, entertaining and native to each platform

Community Engagement & Consumer Insights

• Build & nurture Bulk’s online community through comment management and conversation‑led content
• Maximise social media as a listening tool, sharing consumer insights & feedback from comments and DMs with relevant teams
• Working with Bulk ambassadors and other social creators to maximise the brand on social media

Performance & Optimisation

• Track & analyse content performance (e.g. reach, engagement, watch time, drop‑off), using data to refine & optimise content strategy & execution
• Partner with Performance Marketing team to share creative insights, identify high‑performing organic content and support paid social testing where relevant

People Management

• Manage & develop Social Media Executive, driving high standards of output and performance.

WHAT ARE WE LOOKING FOR?

• 5+ years experience in social media, sports/fitness brand background a bonus
• Deep understanding of platform dynamics across Tiktok, Instagram and Youtube etc
• Strong understanding of what makes content perform organically across short‑form video, stories, reels, carousels, etc.
• A proven track record of delivering measurable audience, engagement or brand growth on social channels
• Creatively‑minded individual with 5+ years’ experience, with a strong creative eye and confidence briefing designers, videographers, editors and creators
• Excellent copywriting skills, with the ability to adapt tone of voice by platform, audience and campaign objective
• Experience managing or mentoring junior team members, with the ability to drive high standards of output and performance
• Curious and confident experimenting with emerging tools, including AI, to improve creative development and social performance
• Passion for fitness, health and nutrition.

WHAT ARE THE GAINS?

• Monthly Bulk Bank Benefits Allowance including a subsidised Gym Membership
• A day off to celebrate your Birthday
• PerkBox Subscription
• 60% discount on all Bulk™ products
• Flexi Start
• Additional Annual Leave (optional)
• Teammate Pension Scheme
• Life Assurance
• Medicash
• A day off for Volunteering (optional)
• Cycle to Work Scheme
• Enhanced Maternity & Paternity leave and workplace nursery scheme
• Bulk™ Pantry
• Happy Hour Drinks Fridge (Thursdays & Fridays)
• Summer Working Hours

LOCATION

London

HYBRID

3 days in the office, 2 days working from home

OUR COMMITMENT

Bulk™ is a place where employees have a voice fundamental to our success as a business. Building a diverse and inclusive team enables us to reach and connect with our global customers, from developing delicious recipes to how our brand is built and perceived.

Regardless of age, disability, race, gender, religion, sexual orientation, education, neurodiversity or any protected characteristic, if you are a passionate risk‑taker and eager to make a difference in sports nutrition, we want to hear from you. We know that a CV doesn’t begin to scratch the surface, and that the things that make you who you are could be a real game‑changer for us. We are proud to be an equal opportunities employer.

PRIVACY

Bulk™ takes your privacy seriously and will only use your personal information to administer your application for this role. When you apply, we shall process your details for this vacancy only and we will not pass your details onto a third party. We may contact you by email, text or telephone about the progress of your application. This processing is conducted lawfully on the basis of legitimate interests.