Senior Social Media Executive – London

Ds.emotion; London; On-site; GBP 30,000 - 50,000; Full time

Job description

We are DS.Emotion.
We make places successful.
We make successful places.

DS.Emotion is a highly innovative, industry leading independent agency who specialise in place making, branding & marketing.

We have over 30 years experience in helping to make the amazing places we work with commercially and socially successful. For us, this means developing authentic place brands that attract and engage with wide and diverse audiences, creating places that make long-term positive changes to people’s lives.

We have branded and marketed some of the UK’s most exciting and inspirational residential and commercial destinations. We’re proud to have won national awards over the years in recognition of our team’s hard but rewarding work.

Who we work for

We support our private-sector clients who consist of some of the UK’s most dynamic and influential development companies, land owners and pension funds.

We also run inward investment initiatives and place marketing campaigns for numerous local authorities, LEPs and BIDs, providing brand driven marketing campaigns, events and promotions to advance and promote physical development and economic growth.

The DS.Emotion London team predominantly supports retail destinations, providing brand and marketing services from digital to physical that really engage our visitors and communities, and ultimately bring the place to life.

The team

Our innovative, creative and strategic teams across the country bring experience and enthusiasm to all projects. We pride ourselves on our industry expertise and the breadth of services we provide for our clients across all channels. Our skills range from brand consultancy, strategy development, campaign creative and digital and physical delivery – including events and activations.

The London team consists of expert account handlers, designers, strategists plus social media and Place Activation (events) teams. We are a small but effective team of 12 marketers who really enjoy our work but who also socialise outside of office hours taking full advantage of all that London has to offer!

The role

The way we shop has transformed in recent years, and the role of our high streets, city centres and shopping destinations has changed as a result. It is our job to ensure that the places we market not only keep up with the changing retail landscape, but set the trends for others to follow. We create engaging marketing and place activation programmes to ensure that our destinations offer a 360 experience over and above a traditional shopping trip.

Our Social Media Executives are responsible for bridging the gap between the physical and the digital experience of our visitors day in, day out. They both support our tenants by advertising in-store events & promotions, and our Place Activation Events Coordinators by further promoting onsite activity, charity partnerships etc.

You will work in the Social Media team managing a variety of retail / F&B destination accounts.

We are looking for candidates with self-motivation who are excited to get stuck in. You will need to have excellent accuracy and attention to detail. You will also need excellent communication skills and the ability to spin multiple plates!

Successful candidates will be able to both give and take direction working within a close-knit, busy team and also work effectively in silo. We are looking for an innovative and hard-working professional who can get going from day one.

Key tasks

• Management: Ensuring the team is on track to deliver on time, supporting junior team members, and helping to develop their social media career.
• Strategy: Developing and owning robust content plans and strategies, constantly looking for new ways to provide creative solutions for our clients, with the core objectives being, but not limited to, lead generation, brand awareness and engagement.
• Content management: Ideating and working with the social media and content creation team members to create engaging, long and short-form content for use on digital channels including social media, email, and website.
• Community management: Engaging in social conversations with online communities on behalf of our brands on social media, and continue to forge connections in creative ways.
• Organic social media management: Create organic social content plans for both internal and external review, and schedule content on client channels.
• Paid social media management: Working with the social media team to monitor performance, identify optimisation opportunities across our Meta campaigns, and manage paid media budgets.
• Reporting: Lead on digital reporting for clients. Monitoring and analysing on always-on activity and larger campaigns, to report on the strategy impact and how we can learn / develop from the data.
• Consultancy: Positioning yourself as an industry expert, leading on client comms for the social media team, and presenting reports and strategies to our clients.
• Influencer activation: Overseeing our influencer campaigns inline with on-site activations, ensuring partners align with our target audiences, and are sourced, vetted and briefed appropriately.
• Email marketing: Work closely with the creative team to build B2C and B2B mailers for our clients in Mailchimp.
• Thought leadership: Keeping up to date on industry stories and trends, and contributing to DS.Emotion’s company channels where appropriate.

Skills & experience

• The successful candidate will have a relevant degree / education, but most importantly, convey passion and enthusiasm & a can-do attitude.
• 4+ years experience within a social media or digital marketing role is essential.
• Excellent copywriting skills and an ability to adapt to a brand’s tone of voice.
• Excellent project management, planning and organisational skills are essential for this role, with the ability to work autonomously, as well as part of a team.
• Experience of creative briefing processes and working closely with graphic designers to produce high quality, engaging digital content.
• Both produce & confidently deliver strategy / analysis / reporting to a range of clients.
• Enthusiasm for ever-evolving social media trends, and the wider digital marketing landscape.
• Paid social media advertising experience is essential for this role.
• Experience in TikTok marketing beneficial.
• Previous experience using digital marketing and management tools, such as Sprout Social, Meta Business Manager, Hootsuite, Google Analytics, Mailchimp.
• Excellent administration and organisational skills to manage budgets, spreadsheets and databases (experience in G suite beneficial).
• Ability to multitask, work in a fast-paced environment and have attention to detail.
• Impeccable time-management skills and the ability to work under pressure.
• Excellent problem-solving skills and diplomacy.

The candidate will be comfortable working across the public, private and not-for-profit sectors. They must work well under pressure, ensuring the smooth and efficient running of events.

What we can offer you

• Work in a creative environment as part of growing and ambitious team of specialists.
• 20 days annual holiday, increasing annually after two years to 25, plus our office closes between Christmas & New Year.
• Quarterly bonus scheme.
• Private Health Care.
• Use of company Macbook & iPhone.
• Ongoing training and career development.
• Regular, varied (and fun!) staff socials.