Senior Social Media Executive (Campaigns and Coverage)

Green Park Content; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading social media agency in London is looking for a Senior Social Media Executive. You will lead the development and execution of social media campaigns, create content, and manage relationships with creators. This role requires a strong background in content production and campaign optimization, along with excellent communication skills. If you're passionate about social media and storytelling, we want to hear from you!

Responsibilities

• Lead the ideation and execution of ad hoc social media campaigns.
• Develop pitch materials to sell campaign ideas.
• Craft and oversee social media content like posts and Reels.
• Coordinate content production teams for campaign execution.
• Monitor campaign performance and optimize future efforts.

Skills

Content Production

Creator & KOL Management

On-Site Event Coverage

Client Communication & Relationship Management

Job description

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Senior Social Media Executive (Campaigns and Coverage), London

Client: Green Park Content

Location: London, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Reference: d295230c506a

Job Views: 18

Posted: 12.08.2025

Expiry Date: 26.09.2025

Job Description:

What the Role Covers

Ad Hoc Campaign Development & Execution (65%)

• Lead the ideation and execution of ad hoc social media campaigns ensuring alignment with brand objectives.
• Develop pitch materials to sell campaign ideas, including message houses, content strategies, and creative direction.
• Craft and oversee social media content—static posts, carousels, Stories, and Reels/TikToks—ensuring each piece fits the campaign vision and platform best practices.
• Develop content concepts, shot lists, and scripts for Reels/TikTok to ensure high-quality storytelling and engagement.
• Coordinate and guide content production teams, from initial concept to final execution.
• Monitor campaign performance, analyze results, and optimize future efforts based on insights and learnings.
• Identify and filter appropriate creators or KOLs who align with the campaign’s objectives and brand voice.
• Develop creator briefs and guide them in producing content that meets client expectations.
• Ensure creator-generated content is brand-aligned, engaging, and meets platform best practices.
• Manage ongoing communication and partnerships with creators throughout the campaign.

Event Coverage & Content Creation (10%)

• Cover approximately five (5) key events annually, capturing real-time content for IG/FB Stories, Event Recap Reels, and static posts.
• Conduct on-site shooting and interviews, ensuring engaging and brand-aligned storytelling.
• Manage post-event content creation, including editing or guiding editors to produce high-quality recap videos and social media posts.
• Travel may be required for event coverage, including overnight stays for locations outside Metro Manila.

Assist in Project Pitches, Social Media/KOL Research (25%)

• Pitch Deck Support – Gather industry insights, design slides, and structure presentations to highlight social media strategies and ROI.
• Keyword Research – Identify trending and high-impact keywords for organic and paid campaigns using SEO tools.
• Competitor Analysis – Track competitor content, engagement, and ad strategies to refine social media approaches.
• Trend Monitoring – Use social listening tools to spot emerging trends, hashtags, and audience conversations.
• Performance Insights – Analyze past campaigns and competitor success to optimize future strategies.

Required Skills & Expertise

• Content Production
• Creator & KOL Management
• On-Site Event Coverage
• Client Communication & Relationship Management