Senior Social Media and Influencer Manager

Experian Group; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Senior Social Media and Influencer Marketing Manager to redefine its social media landscape. In this pivotal role, you will craft and execute a cutting-edge social media strategy that aligns with broader marketing goals, leveraging your expertise to engage influencers and enhance brand visibility. You will be responsible for measuring the impact of social media initiatives, collaborating with cross-functional teams, and managing third-party supplier relationships. This is an exciting opportunity to make a significant impact in a dynamic environment that values creativity and innovation.

Benefits

Flexible hybrid working

Great compensation and bonus scheme

Pension

Bupa healthcare

Sharesave scheme

25 days annual leave

8 bank holidays

3 volunteering days

Additional annual leave purchase option

Qualifications

• Expertise in social media and influencer marketing for consumer brands.
• In-depth knowledge of social media platforms and trends.

Responsibilities

• Develop and implement a leading social media and influencer strategy.
• Manage relationships with key influencers and brand ambassadors.

Skills

Social Media Marketing

Influencer Marketing

Creative Strategy Development

Analytics Measurement

Cross-functional Team Collaboration

Tools

Social Media Platforms

Analytics Tools

Job description

We are looking for a creative and experienced Senior Social Media and Influencer Marketing Manager to join Experian. You will be pivotal in setting us apart from the competition by creating a market-leading social media presence, keeping updated on social trends and customer insights.

Responsibilities:

• You will reimagine social media for the Experian brand. You'll develop and implement an industry-leading social media and influencer strategy that aligns with and enhances Experian's overall marketing and communications goals.
• Reporting into Head of Marketing, you'll be accountable for Experian's social media and influencer channels, executing against the strategy, reporting the results, impact and insights.
• You'll utilise the contacts in your social media and influencer marketing network to ensure you're putting forward the best partner and agency recommendations. You'll identify, engage, and manage relationships with key influencers and brand ambassadors.
• You'll have the contractual and budget responsibility for a series of third-party suppliers with ownership of quarterly business reviews.
• You'll work with cross-functional teams to lead on the delivery of cohesive and integrated communication strategies across your channels.
• You'll develop a best-in-class measurement framework, analysing the impact of social media across multiple areas.

About Experian

Internal Grade: D/EB8

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experience and Skills

• Expertise in social media and influencer marketing for consumer brands, with experience challenging the status quo and developing high impact, creative strategies that create measurable impact.
• You'll have in-depth knowledge of social media and influencer marketing platforms, trends, and best practices, with the ability to showcase multiple case studies of organic social and influencer marketing campaigns that have gone viral and exceeded KPI expectations.
• Experience working with cross-functional teams and agency partners.
• Experience building commercial business cases for growing scale across your channel mix and experience of high-value commercial negotiations.
• Experience implementing best practice reporting to measure analytics for campaigns.

Additional Information

Benefits package includes:

• Flexible hybrid working
• Great compensation and bonus scheme
• Core benefits include pension, Bupa healthcare, Sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.