Senior Social Media and Influencer Manager

Krow; London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A creative agency in London is seeking a Senior Social Media and Influencer Manager to lead innovative campaigns across various platforms. The role demands expertise in influencer marketing, client management, and social strategy. Successful candidates will join a dynamic team, engage with trending digital culture, and have the opportunity to shape impactful marketing initiatives. Competitive salary and comprehensive benefits are offered.

Benefits

25 days of holiday plus bank holidays

Health cashback scheme

Generous pension scheme

Life Assurance (4x Salary)

Mental Wellness Support

Employee referral scheme

Cycle to Work scheme

Gym membership discounts

Cinema Society membership

Electric Car Salary Sacrifice Scheme

Qualifications

• Experience in social media and influencer marketing.
• Ability to manage end-to-end campaigns.
• Proficiency in platform features and strategies.

Responsibilities

• Devise social strategy for various platforms.
• Manage influencer relationships and campaigns.
• Analyze audience engagement and campaign performance.

Skills

Social media strategy

Influencer marketing

Client relationship management

Analytical skills

Tools

Social listening tools (Brandwatch, Sprout)

Job description

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Overview

Senior Social Media and Influencer Manager
London
Competitive Salary + Benefits

About krow

At krow, we're passionate about creating work that works. As a full-service creative agency and part of The MISSION Group, we pride ourselves on developing bold, insight-driven campaigns that deliver real results.

Now, we're looking for a Senior Social Media & Influencer Manager who lives and breathes internet culture - someone who knows their Alix Earle from their Emma Chamberlain, their Reddit threads from their trending TikToks, and how to turn that knowledge into brand-building gold.

Role

The Role

This is a perfect role for someone who's confident leading client relationships, thrives on turning trends into content strategies, and knows how to create meaningful collaborations with creators and influencers. You'll shape campaign strategy, guide execution, and support a growing team, working closely with our Creative, Strategy, CX, Paid Media and Digital teams.

You won't just scroll past trends, you'll know how to engage with TikTok culture, lean into memes, and navigate emerging formats to give your clients an edge.

What You'll Do

• Devise social strategy: Work with clients and internal teams to create scroll-stopping, strategy-first social and influencer campaigns across all platforms - from TikTok to LinkedIn, Instagram to YouTube.
• Run the influencer game: You'll know the difference between nano, micro and macro influencers and how to pick the right ones to meet client objectives. You'll brief talent, negotiate rates, secure contracts, and manage activations from start to finish.
• Set clear goals and deliver: Whether it's driving engagement, increasing awareness, or supporting conversions, you'll shape campaigns with clear KPIs - and you'll track performance to prove it worked.
• Analyse audiences: Use social listening tools (Brandwatch, Sprout, etc.) and collaborate with our CX and Insights teams to uncover what matters most to your clients' audiences.
• Lead and inspire: You'll oversee the day-to-day work of junior team members, and you'll play a hands-on role in supporting their growth and development.
• Pitch and win: You'll help shape new business responses with strategic insight and social-first thinking, contributing to pitches and proposals.
• Collaborate across teams: Work closely with Creative, Studio, Paid Media and Digital teams to ensure campaigns are joined up, on brand and on brief.
• Stay culturally plugged in: You know what's trending, what's cringeworthy, and what's next - and you'll use that instinct to keep our work bold, fresh and relevant.

About You

• You've got a depth of experience in social media and influencer marketing (agency-side is a plus).
• You've run social and influencer campaigns end-to-end - from briefing creators to reporting results.
• You know the platforms inside-out - from Reels to Reddit, Shorts to Stories - and can explain their role in a strategy.
• You're confident presenting to clients and building relationships at all levels.
• You're a master multitasker who can juggle projects, timelines and budgets.
• You've got strong knowledge of social listening, analytics and community tools.
• Bonus points if you have paid social knowledge - but it's not essential.
• You're culturally tuned in, creatively curious, and ready to challenge the norm.

Why Work With Us?

• Collaborate with highly respected agencies: Krow and Livity.
• Help shape the future of social within a culturally driven agency group.
• Join a purpose-driven team making real cultural and creative impact.
• Access opportunities for public profile building, mentoring and strategic leadership.

Benefits

What We Offer

We're big believers in doing great work and living a great life. That's why we've put together a benefits package that supports your health, happiness and hustle - inside and outside of work.

• Take Time for You - 25 days of holiday a year, plus 8 Bank Holidays - and your birthday off every year (because cake is important).
• Feel Your Best - Health cashback scheme to help with everyday medical costs, from dentist visits to physio.
• Think Long Term - A generous pension scheme that helps future-you as much as present-you.
• Life Assurance (4x Salary) - Peace of mind for you and your loved ones - just in case life throws the unexpected
• Mental Wellness Matters - Access to a 24/7 Employee Assistance Programme for life's tougher days, plus a wellbeing-first workplace culture.
• Pedal Power - Save on a new bike (and get fit doing it) with our Cycle to Work scheme.
• Talent Spotter Bonus - Refer a friend and get rewarded through our employee referral scheme.
• Commute Made Easier - Interest-free season ticket loans to make your journey smoother and more affordable.
• Drive the Future - Go green with our Electric Car Salary Sacrifice Scheme - better for the planet, and your wallet.
• Movie Magic - Enjoy film nights on us with free Cinema Society membership.
• Gym Perks - Stay active with discounts on gym memberships - we've got your back (and your biceps).
• Mission Share Incentive Plan - Get a slice of the action with our group-wide share scheme - because when we grow, you do too.

Inclusion Matters

At krow we believe the best ideas come from diverse perspectives - and that culture only thrives when everyone has the space to show up as themselves. We're committed to building an environment that's welcoming, respectful and genuinely inclusive for all.

We're proud to be a Disability Confident Committed (Level 1) Employer. That means we've pledged to make our recruitment process accessible and inclusive, promote our roles widely, and offer interviews to disabled applicants who meet the minimum criteria. We also anticipate and provide reasonable adjustments where needed - because supporting every candidate matters.

If you need any adjustments to take part in the process, just let us know - we're here to help.

Also a Part Of...

You'll also be part of MISSION - a collective of Agencies dedicated to helping clients thrive.

Over 900 people, 24 locations, 3 continents, and 1 big difference.

The MISSION Groups vision? To be the preferred creative partner for real business growth by delivering Work That Counts.

If you are a forward-thinking and results-driven individual with a passion for social media, we'd love you to join our team and make a real impact on the success of our clients' businesses. Apply now and be part of a creative and collaborative environment dedicated to pushing the boundaries of digital marketing excellence.