Senior Social Media and Content Executive

The Birley Clubs; England; On-site; GBP 30,000 - 45,000; Full time

Job summary

An upscale private club in the UK is seeking a Senior Social Media and Content Executive to manage content across various social channels and support the Caring Family Foundation's initiatives. This role requires 2 to 4 years of experience in social media and content production within luxury environments. Candidates should have strong writing skills, project management experience, and a portfolio showcasing compelling campaigns.

Qualifications

• 2 to 4 years in social media, content production or communications within luxury, lifestyle or hospitality.
• Strong portfolio of short-form content and story-led campaigns.
• Proven experience running onsite shoots and directing photographers or small crews.

Responsibilities

• Build and post Instagram Stories across all clubs and maintain visual quality.
• Manage content calendars and coordinate with chefs and events.
• Track performance of stories and produce insightful reports.

Skills

Social media management

Content production

Strong writing skills

Project management

Graphic design (Canva)

Basic video editing

Job description

Senior Social Media and Content Executive

We are hiring a Senior Content & Social Executive to support the delivery of best-in-class content across our social channels. You will help bring strategy to life through beautifully executed content that celebrates the craft, culture and creativity behind our clubs from luxury food and beverage to high-profile events, interiors and seasonal campaigns. You will manage shoot diaries, maintain seamless content calendars and ensure every story reflects the exceptional standard of The Birley Clubs.

You will also support The Caring Family Foundation (TCFF) by producing creative content that communicates its philanthropic work across its three core pillars: domestic abuse, child poverty and reforestation and restoration in the Amazon.

What You’ll Do

The Birley Clubs (Primary Focus)

Creative Development

• Build moodboards, creative decks and storyboards that interpret seasonal priorities, key moments and campaign narratives.
• Propose story formats, shot lists and sequencing that showcase club personality, craft and atmosphere.
• Write sharp, on-voice captions and story copy including calls to action when required.
• Own end-to-end shoot delivery: pre-production planning, call sheets, on-the-day direction and wrap.
• Brief photographers and videographers clearly, align on shot lists, framing and deliverables.

Daily Channel Output

• Build, schedule and post Instagram Stories across all clubs.
• Maintain quality, consistency and visual polish across all daily touchpoints.

Calendars, Rotas and Workflow

• Maintain master content calendars and week-by-week story rotas.
• Coordinate shoot rotas with chefs, bars, events, membership and operations.
• Track deliverables, timings and approvals to keep output on schedule.

Community and Reactive Moments

• Monitor DMs, comments and tags, elevate issues appropriately and respond on brand.
• Spot relevant trends and propose tasteful brand-safe reactive content ideas.

Measurement and Reporting

• Track performance of stories, reels and key posts.
• Produce concise reports with insights and next steps that inform future planning.

Quality, Privacy and Compliance

• Uphold brand guidelines, member privacy and filming policies.
• Manage talent permissions and usage notes.
• Flag reputational risks and follow incident protocols where relevant.

The Caring Family Foundation (Secondary Support)

Content and Communications Support

• Support management of TCFF social channels with consistent posting and message alignment.
• Create content across TCFF’s three pillars: Domestic Abuse, Child Poverty and Reforestation and Restoration in the Amazon.
• Coordinate creative briefs, shoot logistics and delivery timelines for campaigns and field content.
• Prepare moodboards and storyboards for hero moments and partnership activity.
• Maintain campaign decks and post-campaign wrap reports.

Safeguarding and Sensitivity

• Handle sensitive subjects with care and accuracy.
• Follow approvals for case studies, partner permissions and ethical storytelling standards.

Skills and Experience

• 2 to 4 years in social media, content production or communications within luxury, lifestyle or hospitality.
• Strong portfolio of short-form content and story-led campaigns.
• Proven experience running onsite shoots and directing photographers or small crews.
• Excellent taste level, composition and styling instincts.
• Confident writer with an ear for tone across luxury and hospitality.
• Strong planning skills for calendars, rotas, timelines and stakeholder coordination.
• Working knowledge of Canva.
• Basic video editing for reels and stories.
• Experience with creator partnerships or talent usage.
• Familiarity with discreet filming in members’ environments.
• Experience supporting charity or cause-led storytelling.

Why Join Us?

You’ll be working at the intersection of timeless elegance and meaningful change. From crafting digital stories for Mayfair’s most exclusive venues to amplifying charitable impact through The Caring Family Foundation, your work will make a real difference - both online and in the world.

This is a 100% on-site role. If you want to be part of the most exciting private members’ clubs in London, we would love to hear from you!