Senior Social Brand Manager - FTC

Wella International; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 days holiday + birthday day off

Personal leave (3 days)

Volunteer days (2 days)

Pension scheme (employer 8%, employee

Private Medical Insurance

Income Protection

Life Insurance 8x salary

Staff Discount (hair/OPI/ghd)

Eye Tests

WOW Program

Remote work abroad 4 weeks

Early Friday Finish

Job summary

Wella Company is seeking a Senior Social Brand Manager for a 12-month FTC in the UK. You will shape local social strategies for Wella Professionals, Nioxin, OPI, and Retail Hair, driving share of voice, reach and engagement while collaborating with internal and external stakeholders.

The role focuses on Instagram and TikTok, with leadership of two junior social managers. You will develop omni-channel social content, manage agency relationships, and track KPIs to inform business decisions.

Qualifications

• 5+ years in social & influencer marketing for fast-paced consumer brands.
• Proven track record across Instagram, TikTok, Facebook, YouTube and other platforms.
• Experience building and developing social teams and mentoring assistants.
• Excellent content creation and social channel growth capabilities.
• Able to spot trends, think laterally and challenge the status quo.

Responsibilities

• Lead development of social media strategies for consumer and professional audiences.
• Oversee brand social channels (Instagram, TikTok) and mentor a two-person assistant team.
• Drive UGC strategy to increase brand penetration and engagement.
• Create and manage content calendars aligned with business priorities.
• Collaborate with global teams, agencies and creators to deliver high-impact campaigns.
• Define KPIs and report performance to UK&I leadership.

Skills

Social marketing

Instagram & TikTok

Team leadership

Content creation

Trend spotting

Data-driven

Agency management

Cross-functional delivery

Education

Post-grad in Digital Marketing

Job description

Position Title: Senior Social Brand Manager – 12 Month FTC

Location: Wimbledon (2days)

Reports to: Associate Director Brand Communications

Scope: All Brands Wella Professionals (Colour & Care), Nioxin, Clairol & OPI

ABOUT THE WELLA COMPANY

Together,WEenable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We’re looking for a Senior Social Brand Manager to join our Marketing team. This role will shape and drive our brand platform strategies and drive our goal of becoming the most loved hair and nail brands among both end consumers and professionals by establishing and growing our share of voice, reach, engagement, and inspiration. Reporting to our Associate Director of Brand Communications, you will be responsible for defining our local organic social media strategies for our portfolio of brands, channels, and content, working collaboratively with both internal and external stakeholders. Brands of focus will include Wella Professionals (Colour & Care), Nioxin, OPI, and Retail Hair.

This is for a Fixed Term Contract.

KEY RESPONSIBILITIES

• Lead the strategic development of social media initiatives for both end consumers and professional audiences, focusing on driving brand engagement and growth across our hair care, colour, and nail categories. This includes optimising content distribution, leveraging boosting tactics, managing owned brand channels, and fostering key partnerships to amplify brand visibility and influence across all local owned social platforms.
• Own and oversee the Wella company brands’ social platforms, focusing on Instagram and TikTok, ensuring alignment with overall brand strategies. Lead and guide the execution of social media activities by managing and mentoring a team of two assistant social media managers to drive tailored content and engagement
• Fuel UGC strategy to increase penetration.
• Ideate, brief and implement social content to support our brand and customer calendars – aligned with business priorities.
• Think in a 360 way and leverage social and UGC in an omni-channel manner.
• Develop and oversee the development of best-in‑class social content calendars, ensuring alignment with global brand strategies while tailoring content to local markets. Drive the creation of compelling social media content by collaborating closely with global teams, external agencies, brand teams, and external creators to deliver high-impact social campaigns
• Own relationship with external agencies
• Define, establish, and track key performance indicators to measure the success of social media initiatives, providing regular, data-driven reports to the UKI Lead Team and broader business stakeholders. Champion best practices and share insights across UKI and global teams to drive continuous improvement and alignment with overarching business objectives.
• Manage with the budgets agree with Brand Team.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

• 5+ years’ experience of working in a social & influencer / owned & earned marketing role in a fast-paced consumer brand environment
• Demonstrable examples of successfully managing a range of social media channels (Instagram, TikTok, Facebook, Workplace, YouTube…) and growing audiences & engagement on behalf of a brand or company
• Experience of managing and developing social teams across all social channels
• Demonstrate examples of best-in‑class content creation and social channel growth
• Proven ability to drive new ideas and plans through to completion.
• Able to spot and switch on trends.
• Creative and innovative thinker; who brings the outside in and continually challenges the status quo.
• Analytical and data driven; uses data insights to drive constantly improve and raise the bar across core KPIS: following, EMV, SOV, ER% and sentiment
• Experience of successfully delivering projects within cross-functional teams
• Previous experience managing an agency is essential.
• A post-grad qualification in Digital Marketing would be a plus.
• Beauty experience preferred.
• Experience in professional beauty, especially hair & nail

WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidays)
• 3 days’ personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity, paternity, and adoption leave
• Eye Tests
• WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Companywants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender,disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.