Senior Shopper Marketing Executive

Pursuit Executive Recruitment Ltd; City Of London; Remote; GBP 40,000 - 45,000; Full time

Job summary

A well-established speciality food company is seeking a Senior Shopper Marketing Executive to manage key retail accounts and drive successful shopper marketing strategies. The ideal candidate will have a background in FMCG with a minimum of 4-6 years of experience in Shopper Marketing or Brand Management. This is a home-based role with occasional travel requirements. The position offers a competitive salary, car allowance, and comprehensive benefits.

Benefits

Car allowance

Performance bonus up to 9%

Healthcare plan

Life insurance

25 days holiday

Group personal pension with 4% contribution

Qualifications

• Minimum 4-6 years' experience in Shopper Marketing, Brand Management or Commercial roles within FMCG.
• Proven account management experience working with UK grocery retailers.

Responsibilities

• Manage retail accounts as the primary commercial contact to drive core business growth.
• Develop and execute omni-channel shopper marketing strategies across multiple platforms.

Skills

FMCG Experience

Account Management Excellence

Strong analytical capabilities

Excellent project management skills

Education

Degree level qualification or equivalent

Job description

Senior Shopper Marketing Executive

Salary: £40,000 - £45,000 + car allowance + Performance bonus up to 9% base salary per annum (paid bi-annually), and comprehensive benefits package including healthcare plan, life insurance, 25 days holiday. Group personal pension with 4% contribution, Occupational Maternity pay plus SMP

Location: Home-based role with occasional travel requirements including client offices (Rainham;Essex), team meetings (Midlands region), retailer meetings (across UK; mainly greater London, and agency/supplier meetings. Flexibility is key - you must be a car driver.

About the Role

Our client, a well-established speciality food company operating within the premium FMCG sector, is seeking a Senior Shopper Marketing Executive with proven account management expertise to drive shopper marketing strategies across traditional retail and digital channels. You will be reporting directly into the Shopper Marketing Controller.

This is a strategic role requiring a seasoned FMCG professional who can manage key retail accounts whilst implementing market-leading shopper marketing campaigns across Multiples, Convenience, Discounters and Online Pure-play channels. You will serve as the primary account lead for our E-commerce customers, with scope to expand into new business development.

Key Accountabilities

• Account Management & Client Relationship Leadership: Manage assigned retail accounts as the primary commercial contact, proactively driving core business growth and identifying expansion opportunities
• Build and maintain senior-level relationships with retail media contacts and key stakeholders across multiple channels
• Lead customer engagement through compelling commercial narratives that align with retailer strategies and deliver mutual value
• Negotiate and influence at all levels, from buyer through to category leadership

• Shopper Marketing Strategy & Execution: Implement omni-channel shopper marketing strategies across bricks & mortar and digital platforms, aligned to category vision and brand strategy
• Develop and execute market-leading campaigns designed to drive shopper acquisition, retention and brand loyalty
• Deliver creative, differentiated activations that position the brand as a shopper thought-leader within the premium FMCG space
• Map and optimise the path to purchase, maximising influence at critical touchpoints

• E-commerce & Digital Excellence: Own best-in-class online and mobile optimisation across all retailer platforms
• Understand and implement platform-specific guidelines at retailer and channel level (Brandbank, self-serve portals)
• Maintain performance tracking dashboards and drive continuous improvement

• Commercial & Financial Management: Manage shopper marketing budgets with full P&L accountability
• Analyse campaign performance to extract actionable insights and ROI learnings
• Share performance data and recommendations with internal account teams to leverage at customer level

Essential Requirements

• FMCG Experience - Non-Negotiable: Minimum 4-6 years' experience in Shopper Marketing, Brand Management or Commercial roles within FMCG
• Must have worked across Multiple Grocers, Convenience, Discounter or Online Pure-play channels
• Demonstrable track record of delivering successful shopper campaigns in fast-paced FMCG environments

• Account Management Excellence: Proven account management experience working with UK grocery retailers and convenience stores
• Demonstrable ability to manage and grow strategic retail accounts independently
• Strong commercial acumen with experience negotiating with retail buyers and category teams
• Skilled at building trusted relationships and influencing senior stakeholders both internally and externally

Core Competencies

• Deep understanding of shopper behaviour, consumer insights and customer strategies across physical and digital retail
• Strong analytical capabilities with experience translating data into actionable commercial strategies
• Excellent project management skills with ability to manage multiple priorities and deliver against tight deadlines
• Commercially and financially astute with budget management experience
• Results-driven mindset with proven ability to deliver against KPIs

Personal Attributes

• Proactive, self-motivated and resilient under pressure
• Creative thinker who can deliver out-of-the-box solutions
• Agile and adaptable to changing retail landscapes
• Exceptional communication and presentation skills
• Degree level qualification or equivalent

Eligibility: Only applicants with UK residency and full visa status will be considered. Applications from those outside of the UK will not be shortlisted