Senior SEO & SEM Strategist

Confidential Careers; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

Confidential Careers is seeking an SEO/SEM expert to drive all search marketing activities in the UK. You will develop content and keyword strategies, manage SEO optimization, and run SEM campaigns across Google, Yahoo and Bing to maximize ROI.

You will test, analyze data, report on campaigns, optimize landing pages, and collaborate with development and editorial teams to implement SEO best practices. The role requires hands-on experience with analytics tools and bid management platforms.

Qualifications

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Performing other tasks arising from the current needs of the marketing department.
• Supporting the Head of Digital in executing additional operational, strategic, and analytical activities in line with the company's current priorities.

Skills

SEO/SEM expertise

PPC management

Analytics proficiency

Content strategy

Keyword strategy

Conversion optimization

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin

Kenshoo

Search Ignite

Job description

Confidential Careers is seeking an SEO/SEM expert to drive all search marketing activities in the UK. You will develop content and keyword strategies, manage SEO optimization, and run SEM campaigns across Google, Yahoo and Bing to maximize ROI.

You will test, analyze data, report on campaigns, optimize landing pages, and collaborate with development and editorial teams to implement SEO best practices. The role requires hands-on experience with analytics tools and bid management platforms.