Senior SEO Executive, Performance Content

WPP Media; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in London seeks a Senior SEO Executive to drive Performance Content, blending technical SEO with creative brand building. You will lead content roadmaps, create engaging copy, and support link-building campaigns across high-profile client brands.

Ideal candidates have 1.5–3 years in SEO/Content and Digital PR, plus solid keyword research and tool experience. The role supports a hybrid office model with collaborative, cross-agency teamwork.

Qualifications

• 1.5 to 3 years’ experience spanning both SEO/Content and Digital PR, ideally in an agency.
• Strong foundation in keyword research, SEO strategy mapping, and backlinks for authority.
• Proven copywriting ability with on-brand, accurate, and engaging content.
• Curiosity around AI & tech; familiarity with AI tools (training provided if needed).
• Excellent organizational skills; ability to multitask across brand portfolios.
• Confident communicator; able to collaborate with internal teams and partners.
• Experience with SEMrush, Ahrefs or Google Search Console.

Responsibilities

• End-to-End Content Delivery: support content lifecycle from data to briefs and copy.
• Copywriting: write and edit high-quality, SEO-friendly content aligned with brand guidelines.
• On-Page Optimisation: review and optimise content for search and AI formats.
• Keyword & Trend Research: use SEO tools to identify trends and gaps.
• Creative Campaign Support: brainstorm and develop link-earning ideas.
• Agency Coordination: brief and coordinate with partner agencies and PR teams.
• Backlink & Competitor Monitoring: track backlinks and opportunities.
• AI & Search Tracking: monitor AI search developments and landscape shifts.
• Account Coordination & Reporting: manage timelines and compile performance reports.

Skills

SEO/Content

Digital PR

Copywriting

AI tools

Coordination

Communication

SEO Tools

Tools

SEMrush

Ahrefs

Google Search Console

Job description

Senior SEO Executive, Performance Content

London, United Kingdom

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Job Title: Senior Account Executive - SEO Content & Digital PR Strategy

Reporting to: Head of Performance Content

About the Role

Are you a digital marketer with a passion for search, content, and creative strategy? Are you excited by how AI is changing the way people discover brands online?

We are looking for an ambitiousSenior Account Executive to join our SEO Performance Content Team.

In this role, you will work closely with the Head of Performance Content to deliver organic search growth and authority. You will work across a prestigious portfolio of household names (including a global FMCG giant and leading brands across nutrition, pet care, and consumer goods) as well as supporting on other exciting client accounts.

What makes this role unique? This role bridges the gap between technical search optimisation and creative brand building. In our team, Digital PR is highly strategic and built entirely on SEO data to drive organic authority. Rather than running transactional media outreach and pitching journalists yourself, your focus will be on the strategic end-to-end SEO process-from contentroadmappingand copywriting to conceptualising link-earning campaigns.

Key Responsibilities

SEO Content & Creation (approx. 70%)

• End-to-End Content Delivery: Support and work across the entire content lifecycle-frominitialsearch data analysis and building out content strategy plans/roadmaps, to preparing briefs and writing copy.
• Copywriting & Creation: Write and edit high-quality, engaging, and SEO-friendly copy (from short-form landing pages to long-form articles) that aligns withclients’brand guidelines.
• On-Page Optimisation: Review and optimise on-page content to ensure it is structured effectively for both search engines and emerging AI-search formats.
• Keyword & Trend Research: Use SEO tools to uncover search trends, conduct keyword research, andidentifycontent gaps.
• Creative Campaign Support :Participatein brainstorms to help develop creative, link-earning Digital PR ideas designed to boost brand authority.
• Agency Coordination: Assistin briefing and coordinating with WPP partner agencies and external PR teams to ensure our searchobjectivesare aligned.
• Backlink & Competitor Monitoring: Monitor client and competitor backlink profiles toidentifyfresh link-acquisition opportunities.
• AI & Search Tracking: Help the team track how the search landscape is evolving, keeping an eye on AI search developments.

Account Coordination & Reporting

• Day-to-Day Support: Help manage timelines, deliverables, and communication between our team,clientcontacts, and external partners.
• Reporting: Assistin gathering data and compiling performance reports todemonstrateorganic search and backlink growth.

What We Are Looking For (Skills & Experience)

• Experience: 1.5 to 3 years’ experience spanning both SEO/Content and Digital PR simultaneously (ideally within an agency environment).
• A solid SEO foundation: practical experience in keyword research, SEO strategy mapping, and understanding how backlinks build organic authority.
• Copywritingskills: aproven ability to write compelling,accurate, and on-brand copy. A keen eye for detail, grammar, and tone of voice isa must.
• Curiosityaround AI & Tech: familiarity with AI tools, or experience in building custom AI agents, is highly beneficial (though training will be provided if not).
• Strongcoordinator: excellent organisational skills, with a creative mindset and the ability to multitask across different brand portfolios.
• Communication: confident collaborator, comfortable working with internal teams, client contacts, and partner agencies.
• SEO Tools: experiencewithtools like SEMrush,Ahrefs, or Google Search Console.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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