Account Director, SEO

WPP Media; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Health & dental insurance

Pension plan & paid time off

Employee discounts

Job summary

EssenceMediacom in the United Kingdom is seeking an International SEO Account Director to shape and deliver the SEO and GEO strategy for Honda across the EMEA region. This role offers the chance to build a new international search programme from the ground up, establishing best‑in‑class workflows and scalable processes.

As a senior member you will own operational excellence within the team and manage client-facing output, with exposure to senior stakeholders both internally and externally.

Qualifications

• 5+ years SEO experience including on-site, off-site, and technical SEO for major brands.
• Ability to manage multiple workstreams and meet deadlines in a fast-paced environment.
• Experience translating SEO strategy to AI-first search environments.
• Familiarity with GA4, Search Console and AI monitoring tools.
• Strong communication and negotiation with stakeholders.

Responsibilities

• Own operational excellence within the SEO team and align with senior stakeholders.
• Lead international SEO strategy development across EMEA for Honda.
• Shape and deliver GEO strategy and build scalable programs.
• Identify growth opportunities and pitch to clients and internal teams.
• Collaborate with Business Directors to integrate AI/search evolution.

Skills

SEO

GSO

AI SEO

LLM Tracking

Multi-tasking

Storytelling

Stakeholder mgmt

Communication

Analytical thinking

Independent work

Tools

GA4

Search Console

Crawling tools

Ranking platforms

CMS & web tech

Job description

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a driven and strategic International SEO Account Director to help shape and deliver the SEO and GEO strategy for Honda Motor Group across the EMEA region. This is a great opportunity to support building a new international search programme from the ground up, establishing best‑in‑class ways of working and evolving it into a high‑impact, scalable model for one of the world’s most recognisable automotive brands.

As a senior member you will be responsible for owning operational excellence within the team and for ensuring organisational effectiveness by managing and organising the team’s output. This is a key role for the international team with client‑facing responsibilities and exposure to senior stakeholders both internally and externally.

A great opportunity for someone looking to step up and get exposure into more senior roles.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Optimistically by Championing Growth and Development to Mobilise the Enterprise.

Role Specific

• Minimum 5+ years SEO experience with proven experience in SEO onsite and offsite and technical SEO for leading brands
• Ability to juggle several tasks at once and consistently deliver high‑quality work to timescale
• Understanding of Generative Search Optimisation (GSO) and AI‑driven discovery, including optimisation for LLMs, AI Overviews, and conversational search interfaces
• Experience using and interpreting LLM visibility and tracking tools and defining next‑generation KPIs beyond rankings.
• Ability to translate traditional SEO strategies into AI‑first search environments, including structured data, entity optimisation, E‑E‑A‑T, and content designed for synthesis by generative engines.
• Proven ability to manage multiple workstreams simultaneously, delivering high‑quality outputs to deadline in a fast‑paced environment
• Skilled in identifying growth and innovation opportunities, including those outside scope, and confidently pitching these to internal and client stakeholders
• Proactive in anticipating challenges in a rapidly changing search landscape, and developing strategic, forward‑looking solutions
• Knowledge in SEO and analytics tools, including GA4, Search Console, crawling tools, ranking platforms, and emerging AI search monitoring tools
• Understanding of web technologies and architecture (CMS platforms, rendering, indexing, site performance, APIs, structured data)
• Ability to create compelling strategic narratives, including client proposals, that incorporates AI/search evolution with the support of Business Directors
• Strong communication, influencing, and negotiation skills, with the ability to simplify complex AI/search concepts for non‑technical stakeholders
• Highly motivated and able to work and learn independently and as part of a team
• Ability to take responsibility for own work and to make sure that others deliver in support of you
• Flexibility - willingness to pick up tasks for others
• Quick to learn, and keen to develop

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.