Senior SEO Executive

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You know all about our high street roots and bricks and mortar stores. Now, we're looking to the future. Since 2021, we've embraced some changes. Debenhams hasn’t made a comeback—we’ve been here since 1778, evolving and adapting to the times. This is Debenhams today - Britain’s Leading Online Department Store.

We are more than a department store—we are an institution. From creating the blueprint for designer collaborations with Designers at Debenhams, to launching countless brands and inventing the beauty counter, we’ve consistently shaped the retail landscape.

We don’t underestimate the power of our brand or the place we hold in people’s hearts. This is only the beginning of the next chapter for Debenhams.

The role

You will be a proactive and motivated Senior SEO Executive, reporting into the head of channel growth. You will look to drive organic growth, enhance search engine visibility and optimise both on and off page.

This role requires a deep understanding of technical SEO, content strategy and link building to improve rankings, traffic and conversions. Retail experience is desired but not essential.

What you'll be doing

You will be responsible for increasing organic traffic and improving website performance, aligned to business objectives, and conducting regular audits of the website to identify any technical issues (site speed, crawlability, etc.).

We want you to work very closely with our tech team to implement SEO best practices and manage XML sitemaps, robots.txt, and canonicalization strategies to ensure optimal search engine indexing.

You will also conduct keyword research and competitor analysis to drive content strategy whilst optimising meta titles, descriptions, header tags, and content for search intent and relevance.

As a senior member in the team, we will ask for you to develop and execute link-building strategies to acquire high-quality, authoritative backlinks and regularly track and report on SEO performance metrics to the wider teams using available tools.

More about you

• 4-5 years SEO experience with a previous role in fashion retail will be beneficial.
• Demonstrative solution-oriented thinking; you excel at turning obstacles into opportunities.
• Your strong numerical skills and commercial awareness enable you to prioritise work effectively, focusing on the best effort-to-return ratio.
• Proven expertise in SEO that has resulted in impressive ranking performance in competitive search landscapes.
• Robust content expertise that shows how we can use content to benefit users commercially and enhance search performance.
• Proven experience in executing SEO campaigns aimed at securing topically relevant backlinks.
• A blend of creative and analytical skills with experience working with large volumes of data to extract actionable insight.
• Social media aware - you see SEO beyond Google and have experimented with social/TikTok SEO, using social listening to identify current trends.
• Strong experience with Microsoft Excel/Google Sheets to be able to do advanced reporting/analysis and support junior team members to create process efficiencies.
• Strong presentation skills with the ability to articulate and clearly explain the concept of SEO and requirements needed.

You’ll get the opportunity to take part in our various share schemes.

Core hours enable you to flex your working times around your needs on an ad hoc basis.

Benefits that support your health and wellbeing.

There’s up to 40% discount off all of our brands.

Our social calendar? Next level.

With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work.