Senior SEO Account Director

Visualsoft; England; Hybrid; GBP 40,000 - 80,000; Full time

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

We're looking for an experienced SEO specialist to join our talented SEO team at Visualsoft as a Senior SEO Account Director. This role is ideal for someone with a strong background in SEO strategy and delivery, who thrives on working with clients to drive success. If you're within commutable distance of one of our offices in Stockton, Manchester, or Newcastle, we'd love to hear from you!

As a Senior SEO Account Director, you will be responsible for delivering the execution of SEO strategy services across our client portfolio. Reporting to the Head of SEO, you'll be responsible for the implementation of the Visualsoft SEO strategy across a portfolio of our highest value clients, providing strategic insight and delivering growth in organic search. You'll lead a team of account directors within our SEO strategy squad, providing coaching & mentoring, leading on frameworks & strategy implementation, and be responsible for the quality of delivery across your direct reports and their clients.

You'll support our Head of SEO in advancing our SEO service offerings with the rollout of AI functionalities, establishing standardised frameworks, and ensuring integration across all search channels as we adapt to the future of Organic Search in the world of ecommerce.

Job Summary & Responsibilities

Here at Visualsoft, our client relationships are key as your objective is to create a platform of growth & trust, driving innovation and efficiency from organic search, and delivering the highest possible quality. You'll work across our extensive client portfolio, championing our SEO strategy proposition across some of the UK's biggest Ecommerce brands, working alongside our Head of SEO to deliver our revenue & growth objectives.

You'll live and breathe the Visualsoft operational values of Strategy, Focus, Tempo, and Quality:

• Strategy - Doing what's best for our clients, showcasing the outputs and outcomes that will drive growth in organic search.
• Focus - Avoiding any distractions and focusing on the delivery of defined OKR's for organic growth.
• Tempo - Fail fast, fail often, iterate. Agility gives us an edge, and our learnings help us move faster.
• Quality - Delivering on time to the highest standards & expectations of our client portfolio.

Client Delivery

• Coordinate the execution of the Visualsoft SEO Strategy across our client portfolio, leading the optimisation of all search products (Google Organic, Local, Shopping, etc.)
• Support the Head of SEO to shape the department's vision and objectives, embracing AI functionality, and continuing the development of our service
• Contribute to the development of our search strategy to maintain a competitive advantage in the industry

Frameworks & Development

• Implement our standardised frameworks for strategic planning, research methodologies, and forecasting models, alongside the Head of SEO
• Develop and deliver reporting structures that effectively communicate SEO value and performance to our clients
• Design scalable processes that balance efficiency with customisation for client needs, harnessing the advantages of AI integration
• Guide your team on best practice guidelines across all SEO disciplines, developing the skills of your team, and manage their progression through their career at VS.

Service Delivery

• Working alongside our Technical & Content teams, you help create a market-leading SEO function
• Identify opportunities to expand services within client portfolios, including opportunities to integrate with complimentary OLM services
• Measure and demonstrate SEO ROI for your own and your team's client portfolio
• Contribute to new business development through thought leadership and strategic insights from the SEO team

Requirements

Essential

• Extensive, proven experience either agency or client side specialising in SEO
• Extensive experience of SEO management
• Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement
• Experience in building and executing SEO strategies, whether in-house or for clients
• Working to tight deadlines as a team and as an individual
• Client-facing experience at a senior level
• Client meeting experience and proven strategy presentation skills
• Experience in ecommerce
• Experience delivering results in collaboration with other digital channels e.g. PPC, CRO, Marketplaces etc.

Desirable

• Ability to utilise APIs, especially with Google Big Query
• Advanced GA4 user with experience regarding tracking (common issues & troubleshooting)
• CRO / UX Experience
• Google platform competencies like Tag Manager, Data Studio, Local etc.

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays - yes that's not a typo!
• Hybrid working
• Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
• Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly
• A high-performance MacBook
• VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

So if you think you've got what it takes to join one of the UK's leading eCommerce providers, we'd love to hear from you.