Senior SEM Strategist - Growth & Strategy

Rippling, Inc.; Greater London; Remote; GBP 90,000 - 130,000; Full time

Job summary

Forbes Advisor is seeking a seasoned SEM Strategist to drive paid search growth across key financial services categories. You will shape strategy, roadmaps, and cross-functional initiatives with publishers, Product, Data, and Finance to unlock opportunities and deliver measurable business results.

The role requires 8+ years in Paid Search, deep knowledge of Google Ads and Microsoft Ads, and strong data analysis and forecasting skills to influence senior stakeholders in a fast-paced environment.

Qualifications

• 8+ years of experience in Paid Search / SEM.
• Proven track record of owning and growing large-scale PPC programs.
• Advanced understanding of Google Ads and Microsoft Ads.

Responsibilities

• Own category growth, shape roadmaps and drive commercial success.
• Develop forecasting models and growth plans for owned categories.
• Analyze performance trends and communicate strategic recommendations to stakeholders.
• Drive experimentation and scale innovative PPC tactics across campaigns.

Skills

Google Ads

Microsoft Ads

Paid search

Budgeting

Forecasting

Data analysis

Excel

Stakeholder management

Strategic thinking

Education

Bachelor's Degree

Tools

SEMrush

Adthena

Similarweb

Google Analytics

Job description

Forbes Advisor is seeking a seasoned SEM Strategist to drive paid search growth across key financial services categories. You will shape strategy, roadmaps, and cross-functional initiatives with publishers, Product, Data, and Finance to unlock opportunities and deliver measurable business results.

The role requires 8+ years in Paid Search, deep knowledge of Google Ads and Microsoft Ads, and strong data analysis and forecasting skills to influence senior stakeholders in a fast-paced environment.