Senior Search Engine Marketing (SEM) Analyst

Senior Search Engine Marketing (SEM) Analyst

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. At Expedia Group, we are revolutionizing travel through the power of technology. The opportunities to inspire travel for the global customer are endless. As one of Google’s top global advertisers, we partner closely with a dedicated Google team to test and implement new marketing technologies.

In this role on the SEM Operations team, you'll work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance.

• Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM.
• Manage and optimize SEM coverage processes.
• Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site.
• Look for ways to optimize and identify new improvement/growth opportunities.
• Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team.
• Build ad hoc tools to streamline manual processes.
• Provide automation teams with specifications for building automated solutions like tools and dashboards.
• Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization.
• Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives.

• Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field.
• Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions.
• Experience in working with SQL and expertise in Microsoft Excel.
• Tableau knowledge would be good to have but not a must; this can be learnt on the job.
• Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions.
• Excellence in implementation, attention to detail and strong organizational skills.
• Ability to excel in a fast-paced environment.
• Strong communication skills (written and verbal).
• No prior SEM experience required but preferred; must be interested in data-driven online marketing.
• Fluent in English, additional language a plus.

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.