Senior Salesforce Admin

carwow; City of Westminster; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

28 days holiday + bank holidays

Pension scheme

Vitality private healthcare

£500 home office budget

Job summary

carwow is seeking a Senior Salesforce Administrator to help us scale internal platforms across Sales, Customer Experience and Operations. You will lead end-to-end Salesforce initiatives, driving adoption and aligning platform outcomes with business needs.

This role requires owning configuration, integrations, reporting, and user enablement, while partnering with stakeholders to deliver measurable impact in a fast-paced environment.

Qualifications

• Have 5+ years of Salesforce administrator experience with flows and declarative tools.
• Balance technical debt, speed, and clean design in a fast-paced environment.
• Collaborate across sales, operations and support in cross-functional teams.
• Experience in agile environments using Asana.

Responsibilities

• Drive intake, analysis, and execution of Salesforce changes and translate needs into scalable solutions.
• Lead full lifecycle of enhancements: scope, design, build, test and deploy.
• Own Sales Cloud/Service Cloud configuration, automation, and reporting.
• Manage integrations to ensure secure, reliable data flows.
• Lead training sessions and enablement for end users and stakeholders.

Skills

Salesforce administration

Flows

Declarative tools

Cross-functional collaboration

Agile/Asana experience

Education

Salesforce Administrator Certification

Tools

Asana

Job description

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

And we’re a long way from done!

BUSINESS INNOVATION @ CARWOW

Join us on a mission to transform how 300+ commercial and operations professionals work every day - by putting Salesforce at the heart of our business.

As part of the Business Innovation team, you won’t just maintain a system - you’ll contribute the evolution of our internal platform strategy. Your role is to empower teams by removing friction, replacing redundant tools, and ensuring Salesforce becomes a single source of truth for how we operate and grow.

We’re looking for someone who sees beyond config and code - someone ready to take ownership, drive adoption, and shape the future of our platform. You’ll play a key role in bringing every user fully onto Salesforce, embedding best practices, and preparing the business to harness automation and AI at scale.

If you’re a Salesforce admin - with the vision to drive impact and the skills to bring others with you - this is your opportunity.

YOUR MISSION

We’re looking for a Senior Salesforce Administrator to help us scale our internal platforms and processes as we continue to grow at pace. Sitting within the Business Innovation team, you’ll lead the end-to-end delivery of Salesforce initiatives that power our Sales, Customer Experience, and Operations teams.

This is a strategic, hands-on role ideal for someone who’s confident in breaking down requirements, managing sprint delivery, and translating platform vision into tangible outcomes - all while working closely with senior stakeholders.

KEY RESPONSIBILITIES

• Drive the intake, analysis, and execution of Salesforce change requests — translating business needs into scalable, maintainable solutions.

• Act as point of contact for complex platform issues, ensuring rapid root-cause resolution and clear communication.

• Lead the full lifecycle of enhancements: scope requirements, design solutions, configure and build, test, and deploy.

• Own the configuration of Sales Cloud and/or Service Cloud — including custom objects, automation logic, validation rules, permission structures, and reporting models.

• Actively manage technical debt and ensure long-term platform scalability.

• Lead the implementation and optimisation of integrations between Salesforce and internal/external systems to ensure data flows are reliable, secure, and aligned with operational workflows.

• Lead training sessions and create enablement materials tailored for end users, power users, and stakeholders to drive platform adoption and accountability.

• Partner with admins, analysts, and developers to plan and deliver cross-functional features across sales, customer operations, and commercial teams.

• Create and maintain reports, dashboards, and list views to support business reporting needs.

• Support UAT, bug resolution, and user onboarding for all new platform capabilities.

• Identify and implement opportunities for process automation using Flow, approval workflows, and custom notifications.

KEY REQUIREMENTS

• Have 5+ years of Salesforce administrator experience, with strong hands-on knowledge of Flows and declarative tools.

• Understand how to balance technical debt, speed, and clean design in a fast-paced environment.

• Thrive in cross-functional teams and are comfortable working with stakeholders across sales, operations, and support.

• Have experience working in agile environments using tools like Asana.

• Are proactive, pragmatic, and focused on outcomes, not just shipping code.

• Have a good understanding of process automation tools (e.g., Flows, Validation Rules) and are confident creating robust and scalable solutions to achieve business goals.

• Are able to create reports, dashboards, and list views for various use cases and business stakeholders.

• Have Salesforce Administrator Certification or equivalent hands-on credibility.

BONUS POINTS

• Work closely with AI/automation and Ops teams to streamline high-volume or high-touch workflows.

• Experience in a development capacity, including working with Apex and Lightning Web Components (LWC).

• Experience supporting Salesforce integrations with other business systems.

• Additional certifications such as Advanced Administrator and Platform App Builder.

INTERVIEW PROCESS

• Introductory call with our Talent team

• Technical Interview with the Hiring Manager

• Case study Interview

• Values Interview

WHAT’S IN IT FOR YOU

• Competitive comp package

• 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!

• Employee-friendly share options

• Pension scheme via Royal London - up to 5% company contribution

• Vitality private healthcare insurance

• Life Assurance - 4x annual salary

• Monthly coaching sessions with Spill - our mental wellbeing partner

• Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies

• Bubble childcare support and discounted nanny fees for little ones

• 'Work from abroad for a month' annual scheme

• Generous learning and development budget

• £500 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and e