Senior Sales Manager - Electrical / 60k

VanRath; Omagh; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Company car

Profit sharing

Private healthcare

Phone & laptop

Career development

Job summary

VANRATH partners with a market-leading electrical distributor to appoint an experienced Branch & Sales Manager in Omagh, Northern Ireland. The role combines hands-on branch leadership with a strong commercial focus to drive performance, develop strategic relationships, and lead a high-performing team.

Responsibilities include day-to-day branch management, staff development, and building key accounts across industrial and contractor sectors.

Qualifications

• Proven experience in electrical wholesale leadership roles.
• Strong ability to drive branch performance and customer service.
• Experience in business development and account management.

Responsibilities

• Take full responsibility for day-to-day branch management and performance.
• Lead, develop and motivate branch staff to sustain a high-performance culture.
• Ensure efficiency across sales, warehousing, stock control and customer service.
• Monitor KPIs, profitability and implement continuous improvement plans.
• Maintain high standards of health and safety and compliance.
• Manage branch budgets, costs and overall financial performance.
• Develop growth strategies to increase revenue and market share.

Skills

Electrical wholesale

Leadership

Sales management

Business development

Key accounts

Tools

Sage 200 ERP

Job description

VANRATH is delighted to be partnering with a long-standing client, a market-leading industrial electrical distributor, to recruit an experienced Branch & Sales Manager. This is a key leadership appointment offering the opportunity to drive branch performance, develop strategic customer relationships, and lead a high-performing team within a well-established and growing business.

This role combines hands-on branch leadership with a strong commercial focus, making it ideal for an ambitious electrical wholesale professional with proven management and business development experience.

Package:

• £50,000 - £60,000 Basic Salary
• Company Car
• Profit Share Scheme
• Private Healthcare
• Mobile Phone & Laptop
• Excellent Career Development Opportunities

Key Responsibilities

Branch Leadership & Operational Management

• Take full responsibility for the day-to-day management and performance of the branch.
• Lead, motivate, and develop branch employees, creating a high-performance culture focused on customer service and commercial success.
• Ensure operational efficiency across sales, warehousing, stock control, and customer service functions.
• Monitor branch KPIs, profitability, and performance metrics, implementing action plans to drive continuous improvement.
• Maintain high standards of health & safety, compliance, and operational best practice.
• Manage branch budgets, costs, stock levels, and overall financial performance.

Sales & Business Development

• Develop and execute branch growth strategies to increase revenue, market share, and profitability.
• Identify and secure new business opportunities across industrial, commercial, and contractor sectors.
• Build and maintain strong relationships with key accounts, major contractors, consultants, and end users.
• Lead from the front in customer engagement, conducting client visits and supporting strategic sales initiatives.
• Negotiate commercial agreements and maximise opportunities within existing customer accounts.
• Monitor local market activity, competitor movements, and industry trends to identify growth opportunities.

Customer & Account Management

• Act as the senior point of contact for key customers, ensuring exceptional service delivery.
• Provide technical and commercial guidance on electrical products and solutions.
• Oversee quotations, tenders, project enquiries, and large-scale customer opportunities.
• Work closely with suppliers and manufacturers to support customer requirements and maximise commercial opportunities.

Team Development

• Recruit, coach, mentor, and develop branch personnel.
• Conduct regular performance reviews and establish clear development plans for team members.
• Foster collaboration across departments and support wider business initiatives.
• Drive a customer-focused culture throughout the branch.

The Ideal Candidate

• Proven experience within the electrical wholesale industry.
• Previous management experience within a branch, sales office, or similar leadership role.
• Strong technical knowledge of electrical products and solutions.
• Demonstrable success in business development, account management, and growing sales revenue.
• Commercially astute with a strong understanding of branch profitability and performance management.
• Excellent leadership, communication, and relationship-building skills.
• Strong organisational and problem-solving abilities.
• Proficient in Microsoft Office; experience with ERP systems such as Sage 200 would be advantageous.
• Full UK driving licence.

This is an excellent opportunity for an experienced electrical wholesale professional to step into a highly visible leadership role with significant autonomy, strong earning potential, and genuine long-term career prospects.