Senior Sales Executive - Groups & Events

Standard Hotels; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Uniform Provided

Pension Scheme

Life Assurance

Employee Rates across all Standard/Hy​

F&B Discounts

Recruitment Referral Bonus up to £500

Tuition Aid Scheme

Season Ticket Loan & regular social_

Job summary

The Standard, London is seeking a Senior Sales Executive – Groups & Events to drive group and events sales across our iconic King’s Cross property. You will manage enquiries from quotation to billing, building strong client relationships and converting opportunities into confirmed business.

You will coordinate site visits, assist with events across venues, and collaborate with F&B and Operations to ensure flawless execution.

Qualifications

• Experience in group sales and events within a hotel or lifestyle venue.
• Strong client relationship skills and ability to build lasting partnerships.
• Proven track record in meeting or exceeding sales targets in a high-volume environment.
• Knowledge of Opera and event management systems is advantageous, with quick learning encouraged.

Responsibilities

• Manage group, meeting and event enquiries from initial quotation through to billing and planning.
• Prepare proposals and quotes; convert enquiries into confirmed business for on-site and global Sales teams.
• Handle inquiries from new and existing clients via phone, email and online partners; build strong relationships at first contact.
• Coordinate site visits for bedrooms, event spaces and outlets; support familiarisation trips and roadshows.
• Collaborate with Food & Beverage and Operations to ensure smooth handover and clear communication.

Skills

Group sales & events

Client relationships

Sales forecasting

High-energy environment

Tools

Opera PMS

Job description

Senior Sales Executive Groups & Events · London· £Competetive Salary + Additional Benefits · Full Time ·

London sets the perfect stage for The Standard’s first European flagship and since opening in 2019, The Standard, London has firmly established itself as one of the capital’s most dynamic lifestyle hotels.

Set in King’s Cross within the hotel’s iconic brutalist building, The Standard brings its design-led, culture-driven, activation-heavy philosophy to the heart of the city. With 266 guestrooms ranging from cosy rooms to terraced suites overlooking St Pancras, alongside a constant programme of cultural happenings, the hotel has become both a neighbourhood fixture and an international destination.

Our restaurants, bars and rooftop terraces are legendary. From Isla’s Garden setting to Double Standard’s vibrant energy, Decimo’s skyline dining and Sweeties’ late-night scene, our venues create a high-volume, multi-outlet operation that runs from early morning through to late night. Together, these spaces position The Standard, London as one of the city’s most exciting destinations for events, celebrations and brand experiences.

We are defined by our richness of personality, diversity of background and lifestyle and are now looking for a Job Title who will embody our 'Anything but Standard' ethos. As part of Hyatt, we're committed to creating an environment where our people feel they belong, can grow, thrive and do their best work.

Your role:

As our Senior Sales Executive – Groups & Events, you’ll support the Sales team in managing group, meeting and event enquiries from the initial quotation and contracting stage through to billing and planning.

You’ll prepare proposals, provide quotes and convert enquiries and prospective leads into confirmed business, working on behalf of both our on-site and global Sales teams. You’ll handle enquiries from new and existing clients across a range of channels, including phone, email and our online booking partners. As one of the first points of contact for many of our guests, you’ll build strong client relationships and create a positive first impression at every stage. Alongside bookings for our meeting rooms, you’ll manage enquiries for private events across the hotel, including our event spaces, outlets and suites. These could range from private dinners and cocktail parties to small fashion shows and press events.

You’ll also showcase the hotel by coordinating site visits of our bedrooms, event spaces and outlets. You’ll support wider sales initiatives, such as hosting familiarisation trips and attending roadshows or trade fairs.

Throughout the process, you’ll work closely with our Food & Beverage and Operations teams to ensure every detail is clearly communicated and handed over smoothly, while keeping clients informed and supported.

This is not a ‘Standard’ Senior Sales Executive – Groups & Events role so you will need to have miles of personality and stamina, be highly social, upbeat and friendly; confident and be able to handle pressure well; thrive in a high-volume, high-energy environment and able to work equally well both independently and as part of a team.

Do you have what it takes to be a Senior Sales Executive – Groups & Events at The Standard

Prior experience in either Groups and Events is essential for this role; you will have an uncompromised and natural flair for service and be able to build genuine relationships with guests and clients that enable us to not only pre-empt needs but deliver the unexpected.

In addition to this you will also need.

• A proven track record as an Events / Sales Executive looking to grow your career, with experience ideally gained in a similar ‘Lifestyle’ hotel.
• Have experience in group sales, meetings and social events
• Strong sales conversion skills and worked with personal revenue goals
• You will also need to be highly organised with great attention to detail, with a natural ability for sales
• In addition to those with hotel experience we actively seek candidates with a diverse range of lifestyle skills and welcome applications from those in the arts, music and entertainment industries.
• Highly social, motivated and pro-active; acting with professionalism and positivity in all interactions
• You will also need to be highly organised with great attention to detail, with a natural ability for sales
• Prior experience using Opera and other event management system is advantageous however full training will be given

If you think you have what it takes to be our Senior Sales Executive – Groups & Events we’d love to meet with you.

All applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates.and work in the UK. Documented evidence of eligibility will be required prior to commencing employment.

Benefits Include

• Uniform Provided
• Pension Scheme
• Life Assurance
• Employee Rates across all Standard properties
• F&B Discounts
• Recruitment Referral Bonus up to £500
• Tuition Aid Scheme
• Season Ticket Loan & regular social activities