Senior Sales Executive

JR United Kingdom; North East; On-site; GBP 50,000 - 90,000; Full time

Job summary

A leading company in technology and liquidity solutions seeks a Senior Sales Executive in Newcastle-upon-Tyne. The role involves engaging with B2B clients in the crypto and fintech sectors, focusing on product demonstrations and managing high-level sales cycles. Candidates must possess significant sales experience in crypto and fintech sectors, with a strong understanding of custody models and complex systems integration.

Qualifications

• 4+ years in sales or business development for crypto-native infrastructure.
• Proven track record in selling complex fintech/crypto SaaS or API-based infrastructure.
• Strong understanding of custody models and wallet architecture.

Responsibilities

• Identify, engage, and close large B2B accounts in the crypto exchange, broker, and DeFi segments.
• Conduct deep discovery of client needs and customize product demos.
• Lead high-level sales cycles directly with C-level stakeholders.

Skills

Sales

Business Development

Cryptography Knowledge

Negotiation

Job description

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Senior Sales Executive, Newcastle-upon-Tyne, Tyne and Wear

Client: B2BROKER

Location: Newcastle-upon-Tyne, Tyne and Wear, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 26.06.2025

Expiry Date: 10.08.2025

Job Description:

About B2BROKER

B2Broker is a global leader in technology and liquidity solutions for the financial services industry. Our group includes B2BinPay (crypto payment processing and Wallet-as-a-Service), B2Prime (regulated multi-asset liquidity provider), and EQWIRE (banking and payments infrastructure). With a presence in multiple regulated jurisdictions and a portfolio of institutional-grade products, we serve clients across trading, crypto, payments, and fintech ecosystems.

As a technology-driven company, B2Broker has built a range of proprietary platforms powering the global financial infrastructure. These include B2Core (CRM and back office for brokers), B2Trader (digital asset matching engine), and B2CONNECT—a crypto-native liquidity aggregation and distribution platform that offers access to multi-asset liquidity, synthetic instruments, advanced execution strategies, and institutional-grade connectivity.

For more information about our solutions, visit b2broker.com.

Job Specification:

Responsibilities

• Identify, engage, and close large B2B accounts in the crypto exchange, broker, OTC, DeFi, and institutional fintech segments
• Pitch the Wallet-as-a-Service (WaaS) product as a secure, scalable infrastructure solution for wallet orchestration, settlements, cold/hot storage, treasury management, and compliance workflows
• Conduct deep discovery of client needs and customize product demos and commercial proposals accordingly
• Lead high-level sales cycles directly with C-level and product/tech stakeholders
• Represent B2BinPay at key industry events, expos, and investor-focused crypto conferences
• Collaborate with product and marketing teams to refine positioning and support GTM strategies across multiple jurisdictions
• Continuously test new hypotheses for market entry, ICP expansion, and channel development

Projects and Products

B2BINPAY:

https://b2binpay.com/en

Obligatory

• 4+ years in sales or business development for crypto-native infrastructure (custody, wallets, blockchain infra, settlement networks)
• Proven track record selling complex fintech/crypto SaaS or API-based infrastructure to exchanges, brokers, banks, or PSPs
• Strong understanding of custody models, multi-sig, MPC, hot/cold wallet architecture, and integration workflows
• Deep network across fintech/crypto decision-makers, including CTOs, CPOs, COOs, and innovation leads
• Comfortable structuring deals across global regulatory frameworks, including understanding of licensing and cross-border crypto flows
• Capable of articulating value propositions based on security, automation, operational efficiency, and compliance